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In This Section

George Linkletter is a marketing consultant and business journalist with nearly 30 years of experience. He specializes in customer messaging and has profiled more than 100 HVTO centers. George has consulted with some of the nations leading technology, messaging and consumer products companies, including IBM, Pitney Bowes, Western Union, Pepsi and B.A.T. Industries. His articles have appeared in Document, Mail, Mailing Systems Technology, Office Solutions and New England Printer and Publisher.

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George Linkletter

Linking With Customers

Linking with Customers is a monthly column that focuses on how organizations use strategy and technology in the messaging process to bolster sales, lower costs and forge stronger bonds with customers.

Current Articles

Making Customers Happy, One at a Time
George Linkletter 8/9/2010

The Impact of Mail - Easily
George Linkletter 4/5/2010

Elegant Simplicity
George Linkletter 3/8/2010

Separating the Wheat from the Chaff
George Linkletter 2/22/2010

Nurturing Sustainability
George Linkletter 9/20/2009

Right Tool, Right Job
George Linkletter 8/17/2009

Test, Target, Retain
George Linkletter 7/20/2009

The Dilemma Facing the USPS
George Linkletter 6/22/2009

Multi-Channel Messaging Done Right
George Linkletter 6/8/2009

Create Your Destiny
George Linkletter 5/18/2009

From Paper to Digital…and Back
George Linkletter 4/27/2009