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Gene A. Del Polito, Ph.D.

For the past 24 years, Dr. Gene Del Polito has served as the President of the Association for Postal Commerce in Washington, D.C. He is highly regarded within the postal community as an effective advocate in behalf of those who use mail for business communication and commerce. Polito received PostCom's J. Edward Day Award, the association's highest honor granted in recognition of "distinguished service to the nation's postal community," PostCom's Lee Epstein Award given in recognition of "outstanding service in behalf of the business mailing industry;" the Mail Advertising Service Association's Miles Kimball Award, the highest award MASA gives to non-members of its association in recognition of his work in behalf of the mail advertising and marketing industry; the Direct Marketing Club of New York's Mal Dunn Leadership Award "in recognition of his outstanding leadership and contribution to the industry"; the MailCom Franklin Award for "outstanding service in behalf of the business mailing industry;" and the Greater Washington Society of Association Executives' Monument Award for Excellence in Communications.

Polito serves on the Postmaster General's Mailers Technical Advisory Committee, and has been a member of a number of Postal Service-industry work groups and task forces over the years. He also serves as a member of the Consultative Committee of the Universal Postal Union, and the UPU's Direct Mail Advisory Board where he serves as co-vice-chairman. He has served on the Smithsonian National Postal Museum's Advisory Council, and he is a frequent speaker at postal gatherings and conferences around the nation.

Polito received his Ph.D. and master’s degrees in audiology and speech science from Purdue University in Indiana and his bachelor's degree in speech pathology and speech communication at Montclair State College in New Jersey.

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Gene Del Polito

The Dynamics of Today's Postal World

Mail is a medium. Just as is any other. The principles and rules governing the use of this medium, at times, can seem more difficult to discern than those governing alternative electronic media. Negotiating the rules that govern the preparation, processing, and distribution of mail is a key skill if your business is to make most-efficient and profitable use of the mail as a business communication and transactional medium.

In these columns, you will gain insight into the dynamics that are shaping the mail's value as a business channel. These dynamics include changing postal laws, postal regulations, and other external factors that can shape the ecology of mail.

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