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In This Section

Scott Gerschwer Scott Gerschwer focuses on technologies that help make documents and mail better communication channels and leads the worldwide marketing and sales effort for Megaspirea International, a privately-funded technology company that introduced the concept of dynamic envelope creation,™ a mail finishing system that creates the envelope from the same roll of paper that the documents are printed on, inline, with implications for marketing, inventory, privacy, security and greater process efficiency. He is a Visiting Professor of Communciations at Western Connecticut State University.

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Scott Gerschwer

Post Processing

The purpose of communication technology is to allow humans to interact more efficiently and effectively. At it's best, technology will extend human communication models; for example, creating the means for an on-going dialogue, which allows businesses to communicate with a greater level of intimacy with customers in order to serve them better.

Consumers prefer that businesses use the mail to communicate with them over the telephone, email and other channels. As mail finds a new niche as a communication channel, technology will be developed to help make it more efficient and effective. This column is about emerging technologies in the mail industry.

Current Articles

Mail and The Megaspy
Scott Gerschwer 5/13/2008 9:53:00 AM

Structuring the Business Around the Customer
Scott Gerschwer 4/15/2008 9:33:00 AM

When Waters Get Rough, Marketing can be a Lifeboat
Scott Gerschwer 4/8/2008 8:53:00 AM

More Talk about Blue Water and Grapefruit
Scott Gerschwer 3/25/2008 2:42:00 PM

Message From XPLOR: Simplify Production
Scott Gerschwer 3/11/2008 4:16:00 PM

Total Cost/Total Value: How do you Choose Technology?
Scott Gerschwer 2/26/2008 9:51:00 AM

What is New in Print/Mail Technology?
Scott Gerschwer 2/12/2008 11:00:00 AM

Reviving Friend-to-Friend Mail
Scott Gerschwer 1/22/2008 9:14:00 AM

These Kids Today and their Mail
Scott Gerschwer 1/8/2008 9:52:00 AM

Giving Thanks this Holiday Season
Scott Gerschwer 12/20/2007 4:34:00 PM

Time for the Richardson Revolution
Scott Gerschwer 12/11/2007 2:32:00 PM