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George Linkletter is a marketing consultant and business journalist with nearly 30 years of experience. He specializes in customer messaging and has profiled more than 100 HVTO centers. George has consulted with some of the nations leading technology, messaging and consumer products companies, including IBM, Pitney Bowes, Western Union, Pepsi and B.A.T. Industries. His articles have appeared in Document, Mail, Mailing Systems Technology, Office Solutions and New England Printer and Publisher.

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George Linkletter

Linking With Customers

Linking with Customers is a monthly column that focuses on how organizations use strategy and technology in the messaging process to bolster sales, lower costs and forge stronger bonds with customers.

Current Articles

Speed and Versatility

Improve the Channel

‘A Fresh Start’ Bolsters Print and Mail Finishing Performance for the Judicial Branch of Connecticut

‘V.E.R.’ is key to success for UConn Print Center

Superior Service Support

TransPromo Messaging Yields Rapid Payback for Chapman Data

Canon DSF Spotlights the ‘Value Behind the Paper’

Personal and Pertinent

Digital Color Highlights On Demand

Securing the Future

The Year of the Pig

Electronic Account Statements

A Carrot and a Stick

Seven Tips to Improve Performance

The Future of Customer Messaging

Mastering the Postage Rate Hike

Take a Bite Out of the Postal Rate Hike

The Advantages of Keeping Score

Avoid the Speed Trap

Making Money from Inserts

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