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McGrew's Communicating with Color
It's become like the elephant in the room or the gorilla in the elevator that no one wants to talk about. We know color is critical to good customer communication, but if we open up the discussion about how to use it effectively we quickly get into discussions about people, processes, and price tags. This column puts it all in perspective, with topics each month designed to help you guide the color discussion in your organization. We'll look at the right questions to ask and provide guidance on how to research the answers that are right for your organization.
What’s Gained in Integrated Customer Communication? Pat McGrew 2/15/2010
What’s Lost in Paper Suppression? Pat McGrew 1/18/2010
Why Worry About Customer Notices? Pat McGrew 12/14/2009
Design Is for ALL Customer Communication! Pat McGrew 11/16/2009
What Makes Great Design? Pat McGrew 10/19/2009
Which is More Important: Data or Color? Pat McGrew 8/17/2009
Bill-Based Brand Management: Are You Doing It? Pat McGrew 7/13/2009
Who Owns Regulation Z Compliance? Pat McGrew 6/15/2009
Pit Stop: Does Anyone Really Need Integrated Customer Communication? Pat McGrew 5/18/2009
Extreme Makeover: Statement Edition – Forms Replacement Pat McGrew 4/20/2009
Extreme Makeover: Statement Edition – Regulations Pat McGrew 3/16/2009
Extreme Makeover: Statement Edition – Contact! Pat McGrew 2/16/2009
Extreme Makeover: Statement Edition – Can Your Customer Understand You? Pat McGrew 1/19/2009
Extreme Makeover: Statement Edition – The Fix Pat McGrew 12/15/2008
Extreme Makeover: Statement Edition Pat McGrew 11/13/2008
Conservative Color What It Really Does Pat McGrew 10/20/2008
Fight Flat Formatting! Flexibility Fundamentals Pat McGrew 9/15/2008
Psycho for Psychographics! Pat McGrew 8/18/2008
Are You Ready for Color? Pat McGrew 7/15/2008
Use What You Know – Speak Effectively! Pat McGrew 6/17/2008
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