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3 Tips for In-plant Marketing Plans

By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc.Rochester Software Associates

Marketing the in-plant is all about your customers... and, it's all about you. Excerpted from our latest quarterly Build a Better In-plant Tips Newsletter, “Marketing the Print Center,” here are three tips for developing a good marketing plan:

  1. Explain who you are and what you do while engaging your existing customers and enticing your prospects to move work into your shop.
  2. Marketing is an everyday activity. Be a marketer every day.
  3. Be inclusive, not exclusive.

Enhance Your Marketing Plan with The Full Tips

RSA Data - Tips - in-plant

Pull the tips together into an action plan to better market and grow your print center. For the full tips, subscribe to our quarterly in-plant Tips newsletter.

For even more marketing ideas, download our marketing Success Kit.

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