Jul 22, 2008
Variable Data Publishing is Green – Including Paper
Our industry generates paper – a lot of it. But we also have the tools and resources to be responsible about how we go about it. Here are a few ideas:
- Leverage Technology Wisely
Reduced paper consumption is one of the many benefits afforded by online document delivery and access. Keep in mind though that getting customers to move online is a two step process.
First, just get them online. This needs to be a positive experience starting with their first web session. Make sure that all the same information that is available on their paper document is easy to find on the web.
The next step is to get them to stop their paper statements. Let’s face it. If your customers are viewing statements online but still receiving paper in the mail then we’re not quite there.
Once again the key is in ease-of-use but also consider the folks slowest to move to the web are familiar with the paper layout. Well then, I suggest replicating that layout by making their statements available in PDF in the exact same style right down to the font and also offering a web-page view that simulates the paper experience as well.
Speaking of reduced paper, online documents also avoid that little but expensive piece of paper in the upper-right corner of the envelope. You’ve seen them! http://en.wikipedia.org/wiki/postage_stamp Another cost savings only realized after the paper statements have ceased.
- Use Paper Wisely
Personalization enables shorter, more targeted runs. Shorter runs mean smaller landfills.
- Use Wise Paper
Of course the big no-brainer is to use recycled paper and also paper that can be recycled again.
- Partner Wisely
Work with print vendors who have toner bottle recycling programs. Look for vendors who offer waste-free products that are built in waste-free facilities. Xerox recently announced the availability of Xerox High Yield Business Paper, the industry's first mechanical fiber paper optimized for digital printing. The lightweight, affordable paper helps print providers save on shipping costs, while reducing the environmental impact of manufacturing.
- Share the Information
Add a message on your documents explaining that the paper (and processes like personalization) used are environmentally friendly. It puts your company in a positive light with the recipient and also subtly reminds them to do their part.
So remember, variable data publishing can be green, not to mention CMYK and RGB.