Nov 29, 2007
R. Keith McKinnon
724 Stow Road
Marlborough, MA 01752
(508) 786-0752
rkmckinnon@comcast.net
SUMMARY
Senior Business Growth Executive with 25 plus years of maximizing results, including contributing to the growth of Training & Development products, Career Transition, Consulting Services, Trade Show/Event Sales & Management and Brand Marketing. Grew product lines from $150,000 to over $3,700,000. Consistently exceeded sales goals. Significant Sales, Management and Marketing experience in Training & Development, Event Planning, Organizational Development, 360 Assessment, Performance Management, Succession Planning, Leadership Development, HR Consulting, Outsourcing, Staff Development, IT, List Management and Career Transition.
OBJECTIVE
Seeking a challenging Management, Business Development and Brand Marketing position in a growth-oriented, collaborative company whose mission passionately supports client success and customer satisfaction along with making a difference.
PROFESSIONAL EXPERIENCE
KING FISH MEDIA
Director of Events 2005 – Present
-Established in New Business Development in Trade Show/Event Planning, Brand Marketing and Sales Management for King Fish Media and also manage outside company meetings and custom events
-Develop and manage a National Sales Team
-Develop and achieved target Market plans to grow Events, Sales and New Business
-Established strategic New Business Marketing & Sales packages
-Engineered and executed budgets & P&L
-Recruited, hired and continuously train sales and program management staff
-Consulted with conference Program Managers to develop on-site content and speakers
-Complete involvement with 40 Conferences, Events, Trade Shows, development of Senior Executive round table meetings for thought leaders and logistics for 350 Webinars including vendor negotiations, financial management and team coordination of operations.
TALENT INTELLIGENCE, US & Canada
Regional Vice President 2004 – 2005
Talent Intelligence Inc. (Talint™) is a global executive research and advisory firm. Company applies competitive intelligence methodologies to its clients’ succession planning strategies so that for the very first time the Board, CEO and senior human resource team have the ability to benchmark external talent against their leadership team on a continual real-time basis.
-Engineered and Executed Sales Plans to grow New Business to $2M along with building a pipeline of business to double that.
-Developed Sales, Performance Management and Succession Plans from Best Practice work.
MANPOWER/RIGHT MANAGEMENT, Boston, MA
Vice President Client Services 2002 - 2004
-Drove new business development of $1.2 M in sales for a International Organizational Consulting, Career Transition and Staffing firm.
-Managed national accounts, solution selling, developing direct sales, sales teams and marketing campaigns, prospecting clients, and developing sales and training collateral together with management of Trade Shows, Events, Exhibiting as well as running thought leaders meeting for clients.
LINKAGE INC., Lexington, MA
Senior VP Events & Conference and Operations 1995 – 2002
-Established personal Training and Development product and solution sales goals in addition to New Business Development, Trade Show/Event Planning, Brand Marketing and Sales Management.
-Exceeded Personal sales goal of $ 500,000 plus in New Business for Training and Development Programs, Events, Round table meetings and solutions sales each year.
-Managed National accounts and grew a data base to 10,000 names.
-Developed and achieved target Market plans to grow Events, Sales and New Business.
-Developed sales from $150K in 1995 to $2.2M in 1999 then $3.7M in 2000 to $4.5M in 2002.
-Established strategic New Business Marketing & sales packages.
-Partnered with Research, Consulting and Senior management to develop new ideas and strategic plans for on-site Training and Development Consulting Sales.
-Engineered and executed budgets & P&L.
-Recruited, hired and continuously trained sales staff of 25 plus
-Consulted with conference Program Managers to develop on-site content and speakers
-Complete involvement with 40 Conferences, Events, Trade Shows and 350 Workshops logistics including vendor negotiations, financial management and operations of team coordination.
NEW LIFE/MARTIN MILLS, INC., Cambridge, Ontario, Canada
Senior Sales Representative 1985 - 1995
-Conducted seminars, demonstrations and presentations for exposition, trade shows and direct customer service focusing on new market research and sales promotion
-Served on Quality Management team to ensure established sales goals, projection and industry market trends
-Responsible for sales growth, customer service and management programs for over eight hundred accounts in central and southern Ontario, with over $1M in sales.
-Managed 300 accounts including budgeting, maintenance, customer service and sales growth.
MAPLE LODGE INC., Norval, Ontario, Canada
Senior Buyern 1982 - 1985
Responsible for over $5M annual purchase of poultry products and a territory which included Ontario, Quebec, Central and Eastern United States
UNITED CO-OP, Milton, Ontario, Canada
Operation and Store Manager 1975 - 1984
Responsible for the overall operation of retail, customer service, staffing, budgeting, purchasing, payables and receivables and growth promotions.
EDUCATION
Bachelor of Science
Major - Business Management and Sales
Minor - Agricultural Studies and Management
University of Guelph
Guelph, Ontario, Canada
PROFESSIONAL DEVELOPMENT
Numerous conferences, seminars, and training interventions on the following:
-Leadership Development
-Computer Studies---Word, Excel, Power Point, ACT, Sales Force
-Team Building and Management
-Professional Sales, Marketing and Business Development
-Coaching & Mentoring
-Recruiting & Staff Development