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Summary

• 30 years of experience in marketing and business development.
• 15 years of Trade Association leadership
• 10 years as a small business owner

Areas of Expertise

• Marketing and Database Management
• Writing, researching and publishing
• Seminar development; marketing, direct mail, leadership development
• Extensive experience with collaborating work groups

Professional Experience

President and Founder of DAC Enterprises, Inc. 1999-2008

• Database marketing and direct mail programs
• Small business consulting
• Custom product development
• Seminars on direct mail, technology and leadership development

Executive Vice President of Database Marketing Group, Inc. 1991-1999

• Day to day responsibility for technology, vendor relations and finance
• Point of contact for shareholders and investors
• Responsible for all new product development and implementation
• Reported directly to company President
• Company awarded fastest growing company by Inc Magazine in 1997

National Director of Operations for CCH Computax, Inc. 1988-1991

• Company trainer for 47 nationwide print centers
• Responsible for software testing and implementation
• Liaison for Xerox, IBM and Kodak technology implementations
• Director of Operations for Torrance division
• Responsible for production budget

Director of Operations (Regional Facility) 1978-1991

• Managed the computer and laser printing operations
• Managed over 500 seasonal employees per year
• Managed Computer Operations, software development and logistics
• Designed and implemented new sources of revenue

Professional Affiliations

Xplor International 1978-2000

• Editor and Chief of Xploration Trade Journal
• National Board of Directors
• Regional Chapter President
• Speaker for over 20 national conferences
• Program development for regional programs
• Chairperson of Membership Development
• Awarded Presidents award and member of the year

High Desert Resource Network 2007-2008

• Chairperson of Board of Directors
• Presented seminars on direct mail marketing for non profits
• Attended grant writing, fundraising and board development workshops

Associations

Xplor International 1980-2000

• Editor in Chief for Xploration Journal
• President of the Western Region
• President of the Southern California Chapter
• Co-Chair of the Document Strategies Conferences
• Chairperson of the Technology Committee
• Chairperson of the Membership Development Committee
• Member of the IBM, Kodak and OCE' joint technology councils.
• EDP (Electronic Document and Presentation Professional) certification in 1990.
• Awarded Xplorer of the Year in 1996
• Awarded the Xplor Presidents award in 1997
• Woman of Distinction Award

Writing

Articles Published

• Xploration Trade Journal
• Direct Marketing Association
• Hesperia Star (marketing column)
• Printing Industries Association
• Privacy and Business Ethics Journal
• Hesperia Chamber newsletter

Education

• CCH Computax, Inc. Leadership and Management programs
• Xerox laser programming
• HDRN grant writing program
• HDRN board development workshops
• Cal State Fullerton entrepreneur certification 1992
• UCLA Small business certification 1989

Military Service

United State Marine Corps. 1973-1977

• Communications and Electronics Specialty
• Meritoriously promoted three times in 24 months

Personal Strengths

• Leadership
• Problem Solving
• Collaboration
• Ability to think "outside the box"