The NEW American Printer Transforms B2B to a Highly Relevant, Personalized B2MeMagazine for Print and Graphic Arts Professionals
HOUSTON, Texas, U.S.A. (April 17, 2012) – OutputLinks Communications Group (OLCG) officially launched the NEW American Printer, the most recognized information source for today's printing professional, as a powerful B2MeMagazine. Created specifically for each individual subscriber, articles and ads are dynamically generated at time of print, in accordance to the subscriber’s demographic profile. The premiere edition utilizes today’s integrated, interactive print technology to update the publication’s 130-year+ tradition as the authoritative source on printing technology and management challenges.
American Printer, acquired by OLCG in September 2011, infused new life into the old B2B magazine format by incorporating 1:1 technology. The new B2MeMagazine platform integrates the power of print, social media and web launch points, to provide subscribers a truly personalized, print-based publication experience. Twenty percent of the inaugural edition uses the new B2MeMagazine format. Each subsequent issue will increase personalization, as the publication moves towards a 100 percent B2MeMagazine. In addition, advertisers took advantage of B2MeAds, which utilize personalized QR and Purl touch points, turning old-fashioned static ads into influential B2Me lead-generation tools.
“We believe in print; that’s why we bought American Printer,” said Andy Plata, co-CEO of OutputLinks Communications Group, a growing set of global business divisions, narrow-casting to various components of the corporate communication ecosphere. “It’s been an exciting time for us as we worked to re-launch this publication as a quarterly B2MeMagazine. We are proud of keeping American Printer alive, and we are thrilled about its B2Me transformation, to deliver valuable, customized content for print professionals.”
Julie Plata, co-CEO of OutputLinks Communications Group, added: “Our industry uses personalization to enhance direct mail and statements, so why not for a magazine? American Printer demonstrates integrated, interactive, 1:1 print technology in each issue. Every time readers interact with any part of the Be2MeMagazine platform, they will be broadcasting the power of today’s powerful print technology to the print-doubters.”
Katherine O’Brien, senior editor of American Printer said, “The NEW American Printer has the practical content readers have come to trust, but with our new, impressive, Be2MeMagazine platform. We’ve certainly enhanced this popular graphic arts magazine with a personal touch, presenting fresh ideas in print to help printers navigate the unprecedented economic, structural and technical changes our industry is facing.”
As American Printer’s senior editor, O’Brien continues her 15 years of astute industry observations. Andy Plata said: “Katherine’s proven insights will bring great value to our global print audience." O’Brien added: “My industry reviews are focused on providing unique value to the printing industry while stimulating deep, insightful discussions.”
The premiere issue of the new American Printer also includes:
· March to drupa – a concise overview of how offset vendors are pairing with their digital counterparts to bring inkjet to the next level
· Management Strategies – insights on thriving merely than surviving difficult times
· Mail Matters: expert advice on implementing best practices in postal data management
· Eye on Technology: what you need to know about HTML5
· NexGen: the CGX young executive development program
· Industry Expert Ray Prince: How to cope with streaking problems in the offset pressroom
· New Products: the hottest prepress, press, postpress and new media developments
To subscribe to the NEW American Printer, key AmericanPrinter.com/Subscribe or scan this B2MeCode.
About American Printer
American Printer, an OutputLinks Communications Group division, provides printers and graphic arts professionals perspectives on the business trends and technical innovations that are shaping the printing industry. American Printer’s printed magazine delivers in-depth news, management, prepress, press and postpress related articles to its 26,000+ subscribers. In addition, every issue provides real-life examples of database, social media, web and mobile technologies integrated with the latest in print technology. American Printer endeavors to foster an interactive relationship between subscribers, advertisers and columnists by transforming B2B monologues into 1:1, B2MeTM dialogues. Visit AmericanPrinter.com.
About OutputLinks Communications Group
OutputLinks Communications Group, the parent organization of American Printer, is a growing set of global business divisions, narrow-casting to various components of the corporate communication ecosphere. Each division incorporates a centralized, collaborative, non-competitive forum, utilizing web portals, publications, social media, segment-specific search engines and related research tools. The OutputLinks Communications Group divisions include: GCWorldBiz, GreensheetBIZ, MPSConnect, CMOConnects, OutputLinks, OutputLinks France, OutputLinks Italy and OutputLinks Latin America, OutputLinks UK and OutputLinks Australasia. To learn more, visit www.OutputLinksCommunicationsGroup.com.