Businesses in Australia Find New Paths for Growth with HP Graphics Solutions

May 13, 2014

HP technology ignites new possibilities for printing companies to differentiate

SYDNEY, Australia, 13 May 2014 — HP today announced a new customer deployment for its industry-leading Graphics Solutions Business portfolio in Australia.

Fueled by increased pressure to expand their businesses and increase profitability, printing companies in Australia are selecting HP technology to unlock new possibilities for their businesses.

“As the industry transitions to low-volume jobs that require greater customisation, printing companies are now having to take a hard look at their technology and how it can accommodate this demand as well as a broader range of applications,” said Gido van Praag, vice president and general manager, Graphics Solutions Business, HP Asia Pacific and Japan. “HP is innovating ahead of the curve to create new opportunities and bring the unique benefits of high-quality digital printing to enterprises and printing companies.”

Igniting business growth with HP Indigo Digital Presses
In March, HP celebrated the one year anniversary of the HP Indigo 10000 Digital Press. Designed to help print companies improve the economics of digital printing and produce a broader range of applications to increase their profitability, the offset-quality, B2-format HP Indigo 10000 Digital Press has had more than 80 installations in 24 countries.

HP’s broader portfolio of Indigo presses, which includes the HP Indigo WS6600, 7600, and 5600 Digital Presses, continue to help the growth of printing companies in Australia.

Nulab Group a photo printing company owned by Michael Warshall, one of the country’s leading professional photographers, recently replaced its silver halide technology printers with two HP Indigo 7600 Digital Presses. Demonstrating excellent print quality, the HP Indigo technology has enabled the company to expand its business into other personalised applications beyond photo. Eliminating the need for plate related chemicals used in silver halide technology has also helped to reduce their environmental footprint. Additionally, the HP SmartStream Director web-to-print solution has generated strong workflow efficiencies from job creation to print.

“Replacing silver halide technology printers with the two HP Indigo 7600 Digital Presses was a strategic move for us,” said Michael Warshall, executive director, Nulab Group. “Not only has it helped us reduce our production costs, but the HP Indigo technology has also elevated our business to a new level where we can have less impact on the environment than the silver halide technology, even with the increase in production capacity. The HP Indigo image quality is also excellent. We see this as a benefit that only HP can bring, and we look forward to continuing to grow our business with HP Indigo technology.”

Broader media versatility and greener solutions for sign and display Introduced in 2008, HP Latex Printing Technology has established a new large-format product category. As of 2013, more than 19,000 HP Latex Printers have been adopted worldwide and 180 million square metres have been printed with HP Latex Ink(1).

The new HP Latex 3000 Printer delivers high quality, scratch resistant prints without the need for lamination.

Customers in Australia are also investing in HP Scitex FB10000 Industrial Press to increase industrial productivity across wider applications without sacrificing print quality.

HP continues to bring to market innovations aimed at igniting new possibilities for printing companies to differentiate their offerings and grow their businesses. From digital presses that deliver a breakthrough application range to wide-format printers that provide broader media versatility and outstanding quality, HP’s portfolio is helping businesses across Australia succeed.

More information about the latest additions to the HP Graphics Solutions Business is available at www.hp.com/go/GSB. Product videos and updates are available on Twitter at www.twitter.com/hpgraphicarts and on YouTube at www.youtube.com/hpgraphicarts.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP is available at http://www.hp.com.au.

(1) Based on HP internal data as of Q4 2013.

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