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The Big Picture and InfoTrends Form Strategic Partnership to Educate the Wide-format Print Market

New online tool – The Big Picture Premier Printer Guide – allows PSPs to view and compare a range of wide-format products across key factors, while also providing a single location to stay up-to-date on important industry news.

(Cincinnati, Ohio, & Weymouth, MA) April 21, 2014…The Big Picture (part of ST Media Group International), Cincinnati, Ohio-based leading resource for the wide-format printer market, and InfoTrends, the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries, today announced a strategic partnership in North America for launching a new platform to access and evaluate wide-format equipment – The Big Picture Premier Printer Guide, powered by InfoTrends technology.

The Big Picture subscribers and InfoTrends clients have come to rely on both organizations for unbiased and well-researched information they can use to help chart a strategic direction for their businesses. The Big Picture Premier Printer Guide will provide the wide-format print market a comprehensive resource designed to help companies make educated decisions when investing in wide-format printing solutions.

“The Big Picture Premier Printer Guide is the culmination of our quest for the ultimate tool that can help print providers find the perfect wide-format printer for their operation,” says Gregory Sharpless, editor-in-chief of The Big Picture. “For over a decade, we have produced our printer charts in the print edition of our publication, and then transitioned to our annual online Printer Sourcebook – but as helpful those resources have been, they remain a static medium. Now, however, we are able to offer print providers with the be-all, end-all of interactive online tools for printer research: The Big Picture Premier Printer Guide, powered by InfoTrends.”

According to InfoTrends Director of Wide Format Printing Consulting Service, Tim Greene, “We’re excited about working with The Big Picture magazine and ST Media on this because our research indicates one of the biggest challenges that PSPs face is staying current with wide-format printing equipment and technology options. Combining the former annual Printer Sourcebook from The Big Picture, a “go-to” resource for the industry, with a more dynamic and visual comparison tool powered by InfoTrends will only strengthen this position.”

The Big Picture Premier Printer Guide – www.bigpicture.net/printerguide – provides users with the ability to view and compare a range of wide-format products across key factors while also providing a single location to stay up-to-date on important industry news. In addition, information provided will give a subjective view of each system, by citing its strengths, weaknesses, opportunities, and threats for many of the presses.

The Big Picture will be exhibiting at the ISA International Sign Expo 2014, an event that encompassing advancements and innovations in digital print imaging, dynamic digital signage, and other sign-related technologies. Visit booth 1503 during the show to learn more about The Big Picture Premier Printer Guide. The show will take place April 23-26, 2014, at the Orange County Convention Center in Orlando, Florida.

About The Big Picture
The Big Picture (www.bigpicture.net) is part of ST Media Group International, based in Cincinnati, Ohio, USA. Since 1996, The Big Picture has been the leading resource for the wide-format print market. The Big Picture – via its award-winning print publication, website, digital editions, and weekly newsletter – provides superior coverage of the hottest products and technologies, late-breaking industry news and events, intriguing case studies, and much more.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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