Trade push giving way to consumer pull – part of a new consumer paradigm driving change in the European Digital Media Landscape
A key question for many media-linked businesses is whether the European Digital Media Landscape will be shaped by continuing product revolution sold hard to consumers - or by fickle consumer behaviour?
This is one of the underlying themes for a ground-breaking research project being carried out by two leading consultants whose work will be published by the Stationers’ Livery Company in June.
Martin Glass of EMGE is a leading consultant to the paper industries. He has teamed up with Jim Bilton of Wessenden Marketing, a leading consultant in publishing and direct marketing, to produce European Digital Media Landscape to 2020.
The two consultants have been brought together to scope how communications and content industries will change in the years up to 2020 – and why. In addition to the vexing “trade push versus consumer pull question”, their report will tackle changes in consumer behaviour as the internet gives way to mobile – and the two seamlessly merge with internet-based mobile communication.
They are also looking at business strategies focusing on value rather than volume and product revolution giving way to a new “want it-have it” consumer paradigm where brand loyalties are increasingly challenged.
European Digital Media Landscape to 2020 updates and develops the highly acclaimed Future of Paper & Print in Western Europe produced by the Stationers’ Company in 2009 and will be launched at a seminar at Stationers’ Hall, London on Monday 30 June. A 10 per cent discount is available on the price of the report until the end of April.