London, UK, 26 March, 2014 – Real-life examples of where high street brands have dramatically increased revenues through using cross media and other hi-tech applications – with print at its heart – have been outlined to a crowded World Print Summit at IPEX 2014.
At Ipex yesterday (25th March) in London’s ExCel centre, marketers and print specialists joined forces to pose the question, "Can Print Co-exist with Digital Communications in the future?" This was the title for Konica Minolta's thought-leadership panel chaired by Olaf Lorenz, General Manager, International Marketing Division, Konica Minolta Business Solutions Europe, which also included panelists Andy Barber, Chairman of PROKOM and General Manager, imail division of UK Mail; Andy Fry, Managing Director, Nova Direct; and Charlotte Graham-Cumming, Director, Ice Blue Sky creative agency.
More than 100 visitors were told how one hybrid mail solution had netted a €2million revenue boost for the Co-operative Group, a customer of imail, while another case study revealed that an integrated marketing campaign – with direct mail at its heart – had meant supplies of rhubarb at Waitrose had sold out within four days, instead of 14.
Andy Fry presented how augmented reality was a big business driver for print. One example showed how dinosaurs are being brought back to life by combining the power of print with latest digital technology. Software typically used in games technology for children is being re-engineered for practical applications in the real world.
The potential for print is enormous, according to Andy Fry, Managing Director of Nova Direct, who said using augmented reality for everyday uses is just at the start of a profitable journey into the future.
Mr Lorenz said: “From the discussions, it is clear that there is a world of opportunity for print providers to optimise their revenues through enabling new, profitable business by creating value through the many new applications in an increasingly digital world. Print is recognised as a central driver and crucial part of the communication mix.”
Further information from Colin Harding, of Shaw Communications, tel + 44 1344 761208, mob + 44 7730 435400
About Konica Minolta Business Solutions Europe
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly-owned subsidiary of Konica Minolta Inc., Tokyo, Japan, forming part of its Business Technologies business area. The company delivers services and distributes systems and solutions that fulfil all the requirements of the entire document life cycle for clients in the office and production printing area. Konica Minolta´s Optimized Print Services (OPS) concept combines consultancy, hardware, software implementation, and service operation in order to enhance business process efficiency and cost effectiveness. Its product range extends from colour and monochrome multifunctional and production printing systems, to laser printers and all-in-ones, and to management software that integrates devices seamlessly into work processes and IT environments. To support customers optimally with powerful and sustainable solutions, technology leader Konica Minolta continuously invests in research and development work and regularly sets new standards.
Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 50 countries in Europe, the Middle East and Africa (EMEA). With over 30,600 employees around the world (as of June 2012), Konica Minolta Business Technologies earned net sales of over EUR 5.0 billion in financial year 2011/12.
For further information about the company, visit www.konicaminolta.eu.