The inaugural issue of ‘Bottom Line,’ a comprehensive publication for printers, mailers, and marketing services providers now in the mail to association members.
East Rutherford, N.J. (April 9, 2014)―Bottom Line, a new monthly member magazine, has been launched by AMSP/NAPL/NAQP, the new industry association created this year through the merger of the Association of Marketing Service Providers, National Association for Printing Leadership, and National Association of Quick Printers. The premier issue was mailed to some 7,000 industry professionals earlier this month.
“Through this new periodical we will bring our members the very latest and very best in graphic communications industry market research, updates on legislative and regulatory issues affecting mailing and distribution of the printed product, and best business management practices,” says association President and Chief Executive Officer Joseph P. Truncale, Ph.D.
“Both NAPL and AMSP have a long history of delivering industry insights and information to their members through periodicals such as PS: PostScripts and [P]REVIEW magazines,” notes association Chief Operating Officer Ken Garner. “This new publication continues that tradition, incorporating the best features of those magazines and adding exciting new columns and articles to meet the needs of members throughout the industry service spectrum, from printing through mailing, fulfillment, and marketing.”
The inaugural April issue includes articles on personalized mail, selling variable-data printing, and providing one-to-one marketing services, with bylined features and columns from association Chief Economist/Senior Vice President Andrew Paparozzi and Senior Consultant Howie Fenton, Print/Mail Consultants President Mike Porter, Mail Moves America Executive Director Ben Cooper, Grow Socially/interlinkONE Chief Executive Officer John Foley, Jr., and Jackson Lewis LLP Managing Partner Chris Antone. Future issues will highlight topics such as data and privacy, business transition, web-to-print, and marketing strategies, among others.
About the Association:
The National Association for Printing Leadership (NAPL) and The Association of Marketing Service Providers (AMSP) have merged to create a new association to meet the needs of today’s printing, mailing, fulfillment, and marketing services providers.
Since 1933, NAPL has served as a not-for-profit business management association representing companies in the $80+ billion commercial printing and graphic communications industry in North America. Its comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. It serves the quick and small printing business segment through the National Association of Quick Printers (NAQP). NAPL/NAQP headquarters is at One Meadowlands Plaza, Suite 1511, East Rutherford, N.J., 07073. For more information, visit www.napl.org or call (800) 642-6275.
For more than 93 years, AMSP has served as the national trade association for the mailing and fulfillment services industry, working to improve the business environment for mailing and fulfillment companies and to provide learning and professional development opportunities for managers of these companies. AMSP is headquartered at 1800 Diagonal Road, Suite 320, Alexandria, Va., 22314. For more information, visit www.amsp.org or call (800) 333-6272.