One-day course in New York City promotes an understanding of how direct mail can be produced and processed to meet USPS standards cost effectively.
(New York, N.Y., February 20, 2014)―The Association of Marketing Service Providers (AMSP), the National Association for Printing Leadership (NAPL), and the National Association of Quick Printers (NAQP) invite printers and mailers to attend a Postal Boot Camp in New York City on Thursday, March 20. AMSP, NAPL, and NAQP merged earlier this year to create a new association to serve the full-spectrum needs of the evolving graphic communications industry.
Co-sponsored by the New York Chapter of AMSP (AMSPNY) and Printing Industries Alliance (PIA), the one-day program will be held from 8:30 a.m. to 4:30 p.m. at Club 101, 101 Park Avenue (between 40th and 41st Streets). It has been designed to give attendees a basic overall knowledge of the relationship of postal regulations, mailpiece design, and related postage costs.
George Heinrich, known as the Postal Professor, will lead the seminar. In the mailing industry for over 40 years, Heinrich is a featured speaker, teacher, and trainer who provides on-site mail- and fulfillment-related training and operational evaluations. He uses humor to make the content easier to understand and keep the program moving, and his Boot Camp seminars have won Four Star ratings for over a decade. The March 20 date will be the only time the program is presented in the New York area this year. Among the topics that will be covered in the seminar:
- Meet your uncontrollable partner―the USPS
- Speaking Postal - BMC, SCF, NCOA, CASS, DPV
- Classes of Mail
- Shape Based Processing―Size Does Matter
- Barcodes and Automation
- Tracking Codes
- Tabbing Folded Self Mailers
- How Pre-sort Works
- Data Management
- iMb Credits
- Seamless Acceptance
- Transportation Discounts
- Quality Addressing
The sponsoring associations recognize and support the integration of the multi-functional aspects of services offered by today’s printers and mailers and believe this seminar will help companies that provide one or both services understand how direct mail can be produced and processed to meet USPS standards and regulations and achieve the most cost-effective results for their customers.
About the Association: On Jan.1, 2014, The Association of Marketing Service Providers (AMSP) and the National Association for Printing Leadership (NAPL) merged to create a new association to meet the needs of today’s printing, mailing, fulfillment, and marketing services providers. For more than 93 years, AMSP has served as the national trade association for the mailing and fulfillment services industry, working to improve the business environment for mailing and fulfillment companies and to provide opportunities for the learning and professional development of the managers of these companies. AMSP is headquartered at 1800 Diagonal Road, Suite 320, Alexandria, Va., 22314. For more information, visit www.amsp.org or call (800) 333-6272. For information on AMSP New York, visit http://amsp.org/newyorkchapter/.
Founded in 1933, NAPL has served as a not-for-profit business management association representing companies in the $80+ billion commercial printing and graphic communications industry in North America. Its comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. It serves the quick and small printing business segment through the National Association of Quick Printers (NAQP). NAPL/NAQP headquarters is at One Meadowlands Plaza, Suite 1511, East Rutherford, N.J., 07073. For more information, visit www.napl.org or call (800) 642-6275.
About Printing Industries Alliance: Printing Industries Alliance is the trade association serving the graphic communications industry in New York State, Northern New Jersey, and Northwestern Pennsylvania. It maintains a headquarters office in Amherst, N.Y., with a satellite office in Roselle Park, N.J., and regional representation on Long Island. Printing Industries Alliance offers a broad range of services, benefits, and support to the industry. In conjunction with its national affiliate, Printing Industries of America, member companies can establish a presence far beyond what is achievable on an individual basis. Its headquarters is at 636 North French Road, Suite 1, Amherst, N.Y., 14228. For more information, call (800) 777-4742 or visit www.piaalliance.org.