Chicago, IL – According to a 2013 Direct Marketing Association (DMA) study, 79% of consumers react to direct mail immediately, and 56% of those polled think printed marketing is the most trustworthy of all communication channels. With these powerful statistics in mind, GPA proudly reveals their latest promotion: an automotive direct mail application that demonstrates how easy it is for car manufacturers and dealerships to differentiate themselves in a competitive economy.
Printed on GPA’s Ultra Photo™ 110# Starlight Photo Lustre Paper for HP Indigo presses, this promotion highlights how the right substrate enhances high-end promotions. This luminescent sheet offers exceptionally high depth of contrast to give any image added dimension for maximum impact. Two versions of this mailer were created: one featuring a sports car and encouraging the recipient to stop in for a test drive, and the other featuring a luxury car promoting a special financial incentive. Using personalization and an attention-getting substrate, this promotion is a prime example of a direct mail piece designed to get noticed and generate responses.
In addition to its popularity for automotive promotions and high-end direct mail, Ultra Photo™ Starlight Photo Lustre papers are widely used for other hot applications, including photo books, real estate promotions, jewelry and premium cosmetic marketing, travel and hospitality collateral, annual reports and corporate communications, and beyond. These papers lend a premium feel to any printed collateral, and offer the added advantage of two-sided printability for an even wider range of application possibilities.
For more information or to receive a copy of GPA’s automotive application on Ultra Photo™ Starlight Photo Lustre Paper, contact GPA at 8000-395-9000 or www.askgpa.com.
GPA is the premier source for specialty substrates and solutions for offset and digital printing. Products include coated and uncoated papers, pressure sensitive and specialty papers, synthetic films and substrates exclusively engineered for HP Indigo and other digital presses. GPA is an HP Indigo Preferred Partner and a Diamond Partner of Dscoop (Digital Solutions Cooperative). For more information on GPA or the products it offers, visit www.askgpa.com.