March 19: Big Data...The Right Data
“Big Data” is a buzz-phrase that is tempting marketers with the promise of increasing customer engagement. While big data is part of the solution, the real power lies in using the right data. This requires delivering the right message to the right client at the right time. This webinar will discuss how companies are gathering data to deliver a relevant and meaningful customer experience.
May 7: Print-to-Mobile: A New Services Opportunity
It’s time to support clients in migrating print to digitalplatforms. This new services opportunity can transform printcommunications into interactive, engaging electronic versionsthat include rich media such as video and audio, live hyperlinks and slide shows. In this webinar, panelists will discuss the toolsthat are available for repurposing print content for mobile consumption and also provide insight on how to monetize thisemerging services opportunity.
August 20: Reinventing and Repositioning
Your BusinessIn today’s ever-changing communications world, printers of allsizes are realizing that it’s time to reposition their businesses.Repositioning starts with great questions. Are my customers’ media buying patterns changing? Are new business modelsemerging? Are margins dropping? What services and solutionsdo my customers need? Which value-added services can I credibly deliver? This webinar will discuss the business products, servicesand models that enhance changing customer perceptions to drive new business opportunities.
October 8: The Power of Interactive Print
Although technologies like text messaging, short message codesand PURLs are promising, they lack a quick, precise and elegantencoding system to efficiently transport the recipient from paper to an online experience. This webinar will explore a numberof techniques that utilize print to engage consumers in aninteractive dialogue, including Near Field Communications (NFC), Augmented Reality (AR), social media referral programs, mobilebarcodes and text messaging.
November: 12 Inkjet: Closing the Gap
High-speed production color inkjet technology is closing the gapbetween offset and digital print. With high productivity and lowconsumable costs, today’s run length cross-over point makes digital printing very competitive with offset. All the advantages ofdigital printing are retained, including personalization, electroniccollation, just-in-time manufacturing, workflow automation and high speeds/productivity. During this Webinar, users will discusshow inkjet technologies are creating new business opportunitiesfor their existing applications.