XMPie to Present Webinar on Boosting Responses through Personalized URLs
WHAT: For those marketing and print professionals interested in learning how to harness the power of 1:1 multichannel communications, XMPie is offering a free webinar focused on increasing response rates and ROI with personalized URLs (PURLs).
Latcham Direct Ltd. – specialists in digital printing, data processing, email and multi-channel communications – will share best practices from a recent subscription campaign with TIME Magazines Europe, which yielded an impressive 30 percent increase in response rate and a conversion rate of nearly 75 percent for recipients who visited their PURL.
Dominic Rotundo, Senior Solutions Engineer at XMPie, will also demonstrate the latest XMPie tools for enabling personalized print and web landing pages for your next cross-media campaign.
DATE: Tuesday, Feb. 11, 2014
WHO: All public participants are invited to attend.
TIME: 11 a.m. – 12 p.m. EST
For more information or to register, please visit: https://attendee.gotowebinar.com/register/1671845169545559042.
XMPie®, A Xerox Company, provides powerful, variable data publishing software that unites customer databases and creative content to help print service providers, marketing service firms, and small-to-medium sized businesses and enterprises, leverage customer data and create personalized, multiphase campaigns that use today’s communication vehicles including print, web, e-mail, and mobile. XMPie is headquartered in New York with an R&D center in Israel, and sales, support and professional service operations in the U.S., Europe and Asia Pacific. For more information, visit www.xmpie.com.
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