Feb. 11: Join XMPie for Personalized Marketing Webinar

February 4, 2014

XMPie to Present Webinar on Boosting Responses through Personalized URLs

WHAT: For those marketing and print professionals interested in learning how to harness the power of 1:1 multichannel communications, XMPie is offering a free webinar focused on increasing response rates and ROI with personalized URLs (PURLs).

Latcham Direct Ltd. – specialists in digital printing, data processing, email and multi-channel communications – will share best practices from a recent subscription campaign with TIME Magazines Europe, which yielded an impressive 30 percent increase in response rate and a conversion rate of nearly 75 percent for recipients who visited their PURL.

Dominic Rotundo, Senior Solutions Engineer at XMPie, will also demonstrate the latest XMPie tools for enabling personalized print and web landing pages for your next cross-media campaign.

DATE: Tuesday, Feb. 11, 2014

WHO: All public participants are invited to attend.

TIME: 11 a.m. – 12 p.m. EST

For more information or to register, please visit: https://attendee.gotowebinar.com/register/1671845169545559042.

About XMPie
XMPie®, A Xerox Company, provides powerful, variable data publishing software that unites customer databases and creative content to help print service providers, marketing service firms, and small-to-medium sized businesses and enterprises, leverage customer data and create personalized, multiphase campaigns that use today’s communication vehicles including print, web, e-mail, and mobile. XMPie is headquartered in New York with an R&D center in Israel, and sales, support and professional service operations in the U.S., Europe and Asia Pacific. For more information, visit www.xmpie.com.

Note: For open commentary, industry perspectives and views from events, visit:

© 2014 XMPie®, A Xerox Company. All rights reserved. XMPie, the XMPIE logo, and the slogan “one to one in one” are trademarks or registered trademarks of XMPie, and may not be used without permission. All other names are property of their respective owners.


Leave a comment

Make sure you enter the (*) required information where indicated.Basic HTML code is allowed.