Despite eDelivery Alternatives, Transactional Printing Remains Valuable
INTERQUEST, a market and technology research and consulting firm serving the digital printing and publishing industry, recently released an assessment of transactional printing in North America.
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According to David Davis, a director at INTERQUEST, "Although the transactional printing market is constricting in the face of electronic delivery alternatives, it remains a vibrant and important market for transactional mailers and print providers alike.”
Davis added: “Although the recovering economy has not boosted transactional print output as it has with direct mail, we in no way see a crisis brewing; instead the trends which are already apparent will continue to play out in a steady, manageable manner."
In addition to providing market size and forecasts through 2019, the new INTERQUEST study analyzes the electronic diversion of printed documents, USPS issues, the state and future of relational mail, multi-channel communication trends and developments, the evolution of high-speed inkjet presses, MICR printing, on-the-fly envelope creation and imprinting opportunities, and recent developments in transactional equipment and software solutions. The study also includes an analysis of the Canadian transactional print market.
Transactional Print Forecast
The study forecasts that transactional print volume in North America will decline by less than 4 percent annually over the next five years.
Davis noted, "We foresee a drop off in monochrome transactional output but solid growth in full-color output largely due to the adoption of inkjet presses. The color output currently generated includes a variety of applications such as the elimination of preprinted forms, transpromo, document enhancement, and dynamically producing marketing and informational inserts in the transactional workflow."
The INTERQUEST study is based on in-depth interviews with 25 leading North American transactional print providers (who collectively produce 37 billion impressions annually), in-depth interviews with 20 corporate transactional users/buyers in North America, input from transactional printing and finishing equipment and software vendors, and findings from other recent INTERQUEST research.