By Sid Chadwick “We could have used an additional 2-3% last year….and this year…..How long does this process take for us to start receiving results….?”.....V.P. of Sales, Marketing INTRODUCTION: Almost everyone will confess, if they’re honest, that they don’t know: How much of our Top-10 customers business, we’re not receiving….? What do our cu... Read More

Smart Dedicated Design (SDD) looks at the world of print and fine-finishing and sees opportunities for printers. Those opportunities include increased profits from existing relationships while also attracting new clients by providing finely finished, square spine booklets, magazines and brochures. The creative design and engineering talent at SDD k... Read More

Overcoming Impediments to Replacing Monochrome Toner with Color Inkjet: The RISO Solution Prioritizing investments. It is one of the toughest challenges faced by any management team. How do you prioritize investments into developing people, processes, and technologies to achieve short-term business objectives, and just as important, how those inve... Read More

Located in Hudson Massachusetts, Jet Mail is celebrating 25 years of success as a premier provider of print and marketing based services. In that quarter-century, Jet Mail has built on their original lettershop foundation to blossom into a leading provider of data-driven print, mail, and branded marketing material to a wide array of long-term clien... Read More

By Sid  Chadwick “I walked into the production area and asked an employee who was cutting vinyl lettering for a car dealership what the customer would be using them for.  The reply came back that she had no idea…. Yesterday,  I saw a similar job and asked the same person the same question. Her response was that it wasn’t her job to know what the cl... Read More

By Jeffrey Duke                                                                                                                 Owner- JD and Associates Pressroom Consulting To keep offset alive, we must keep the presses running well. By this I mean, when something breaks, or it's just not running like it was, fix it! I believe if we want to attrac... Read More

How to Get Students Interested in Print Companies throughout the industry (and this includes suppliers) are facing a common problem. They have an increasing number of employees who are reaching retirement age and are wondering where they are going to find replacements for these skilled workers. Read More

By Sid Chadwick “Efficiency is doing things right….Effectiveness is doing the right things”…….…Peter Drucker INTRODUCTION: Over recent months, I’ve observed company senior management….at more than one organization….. go about their days, criticizing key personnel for…..not accomplishing enough…..making an error in setting priorities……missing an opp... Read More

Fast, Affordable, Flexible ForceJet Technology: Breaking the Barriers to Production Inkjet Affordable technology providing a money-making, competitive advantage is precisely what success-focused printers are seeking in today’s marketplace. Inkjet presents a clear path to higher profits but acquisition and site preparation costs have prevented man... Read More

By Sid Chadwick “We called it… ‘Trinkets and Trash’….until we saw how much money we could make on it….”………Business Development Director’s Peer Group Member INTRODUCTION:Trinkets and Trash……? Advertising Specialties….are not merely an extra line of revenue…..from which your customer has learned, the hard way….….”Don’t trust your purchasing dollars w... Read More