Inside Sales Teams are designed to be pro-active with developing business, especially from current and prospective target customers and neglected customers. Additionally, Buyers want to be important to their suppliers! Read More

Refreshing Technology Replacing technology, whether it’s a big-ticket production system or a critical component within a workflow can be stressful. For a home-office based content creator and strategist, a single system failure – a personal computer – was enough to bring productivity to a crawl. The steps to get back up and running will be famili... Read More

Developing the Business - Sid Chadwick What Is Not Yet As Good As It Could Be? Do You Care? What we don’t see is what happens….after we leave our Top Ten Buyer… after… we’ve conducted a Periodic Business Review. Our Buyer’s boss comes in, and they talk….for almost 30 minutes, reviewing the impact…and value…..of what was discussed. Read More

Developing the Business - Sid Chadwick I Didn’t Know You Did That……Here……! I talked one-on-one to individuals about inviting customers and especially "New Buyers" for personalized plant tours, where you’re almost guaranteed to hear: "I didn’t know you did that….!" Read More

Major print buyers are beginning to require diversity initiatives from their suppliers. This Whitepaper provides background and detail on gender and diversity equity in print to help determine, “What’s the real story?”. With progressive leadership and action, the printing industry can increase its stature by being a gender equity and diversity refo... Read More

What Are Your Ambitions…….For Your Company?.............What Are Your Organization’s Ambitions? Whether you win, or do not win --- this project, there are opportunities for continued dialogue, and follow-up, if we ask relevant, thoughtful questions, and provide our Buyer --- with helpful, useful information. Read More

Flash Reproductions: 2nd Generation Commercial Printer Migrates to Inkjet to Support Graphic Designers American Printer interviewed Rich Pauptit, president of Flash Reproductions, a premier provider of award-winning print projects. And, we also attended a Flash-hosted gathering for Toronto's graphic design community. At that event, Rich demonstra... Read More

Interview by Robert McCabe, Prepress Manager, Kase Printing, Inc. Kase Printing, based in Hudson, New Hampshire, has provided general commercial and book printing services for over 25 years. Powered by more than 50 workers, Kase is dedicated to “helping publishers, non-profits, and corporations reduce inventory and obsolescence costs.” Read More

A group of graphic design students from Curry College toured Braintree Printing, Inc. to gain an understanding of prepress and print manufacturing. Students represent the next generation of print buyers/influencers who may have never before been informed of how print can help them achieve their design objectives. Read More

Our industry is being re-organized into “who is serving which customer markets” with performance and products and service perceived as THE BEST! The BEST is important because of that “cumulative value” experienced from that great combination represented in product….service…..and price. Read More