One of my Objectives: I want to create reasons for my Target Buyer to almost always want a Quote from me and my organization that we can win. I want to distinguish, to differentiate my organization and me as the Preferred Supplier to my Target Buyer(s) through my Quote Letters.

When we document in our customer profile what a buyer: (a) can’t get other suppliers to do, (b) can’t get other suppliers to follow, (c) never seems to receive more than the minimum of information, and then only when requested, we’ve uncovered a “mother-load” of opportunity.

“How am I supposed to pass on the price increases we’re receiving to our customers'?” I’ve heard words to that effect several times over the last several weeks. Disruptive changes create opportunities for those with courage and integrity.

For 35 years, Moquin Press has been driven by a president and his wife whose fierce work ethic and desire to improve what their company name stood for have grown their company. Greg worries that his personal hours are not what they once were 30 or even 20 years ago.

Market conditions are changing faster than you may be able to (re)act. Customers are getting vaccinated, positive virus test results are dropping, schools and many other businesses are opening up. Who you talked to last week has a different opinion today re. what they want to accomplish now.

I’m hearing USPS request another postal increase – especially for first class mailers like you and me but NOT from their special, dirt-cheap Amazon and all their other Big Box special contract shippers! Are we paying our associations to influence Washington’s decisions on how USPS is operating? (Or like too much else are we expected to just “roll-o...

It is year-end. Let us conduct a review of your business and top 20 customer issues. Our ability to distinguish our organization to our top 20 customers and top 20 prospects depend on what we correctly know about their priorities and needs. Is your organization better especially with your customers' communications than a year ago?

My experience is that it takes courage to put your personal responsibilities and public objectives on a white board and keep it updated for everyone to see. Does your organization have “Strategic Performance Issues” that are known, frequently updated, and owned by everyone?

Our great industry and your customer markets are NOT a zero-sum game. Steve Jobs and Bill Gates had to come to that personal understanding re. software and computers and they did ahead of their industry! My observation is that most organizations have capabilities – that not just their target customers and prospects – but also including nearby compe...

When was the last time you wrote a special check or bought a high-end dinner for an employee or a department who went the extra mile? Do you celebrate birthdays and work anniversaries? Is there space in those gatherings for recognizing significant achievements? If ever there were a time for senior management to make sure that everyone knows how muc...