XMPie’s integration with AccuZIP’s hosted software boosts data quality for US-based direct mail jobs that are ordered via web portals created with XMPie web-to-print offerings. The AccuZIP technology automatically detects duplicate address records, provides presorting, and verifies mailing lists through CASS™ Certification and NCOALink® (National Change of Address) services. With such capabilities now as part of the XMPie workflow, customers can save costs by (a) ensuring that buyers only pay for mail items that are deliverable, and (b) by getting the best possible rates for postal delivery.
Additionally, customers can use the ‘aggregate multiple jobs’ capability of the XMPie software and then, in a streamlined fashion, use AccuZIP to presort the aggregated job, gaining USPS® higher volume discounts. This gives XMPie customers significant advantages in cost management of multiple small jobs, which might become cost prohibitive due to postal constraints on small volumes.
“Through our partnership with AccuZIP, we’re helping print service providers and marketers streamline the logistics of direct mail workflows.” said Jacob Aizikowitz, president, XMPie. “Customers can now easily incorporate and automate mailing certification and postal processing directly into their XMPie-based web-to-print offerings.”
“AccuZIP is honored to have our technology integrated with XMPie’s solutions,” says Kristen McKiernan, AccuZIP President. “AccuZIP strives to provide technology that removes barriers to entry into mailing services. As two of the industry’s leading software providers, these integrated solutions help end-users grow their direct mail business, streamline workflows and increase their bottom-line.”
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XMPie, the leading provider of software for cross-media, variable data one-to-one marketing, offers solutions to help businesses create and manage highly effective direct marketing and cross-media campaigns.
XMPie was founded in 2000 by veterans and visionaries of Scitex and EFI who, prior to starting XMPie, made major contributions to the innovative analog and digital printing solutions those companies created.