Invitation to Participate in Madison Advisors Color Migration and Digital Delivery Study

July 12, 2018

July 12, 2018, Colleyville, TX—Madison Advisors—Madison Advisors is announcing a Call for Participation (CFP) for enterprises and print service providers to participate in its “Color Migration and Digital Delivery: Trends in Transactional Communications” research. As Madison Advisors continues to track color migration, it is expanding its research to include trends in omni-channel delivery and the role color print plays in an overall omni-channel strategy.

Participating organizations will be offered several benefits including market exposure, right to re-purpose excerpts from the study, Madison Advisors’ analyst quotes for press releases and for use on participants’ websites, and an electronic copy of the study.

Topics to be covered in the research will include the following:

  • ·Barriers that prevent or inhibit migration from monochrome print to color for transactional communications
  • ·The role of color print in an omni-channel communications strategy
  • ·Adoption rates, trends and available digital delivery channels for enterprises and offered by print service providers
  • ·Preference management, including challenges associated with collection, ownership and management of preference data to enable omni-channel delivery capabilities

For more information about the “Color Migration and Digital Delivery: Trends in Transactional Communications” study, visit: https://www.madison-advisors.com/invitation-to-participate-in-madison-advisors-color-migration-and-digital-delivery-study/.

Participation in this study is complimentary. The CFP will end on August 10, 2018. If you are interested in participating in this valuable industry research, please call Gina Ferrara at (401) 529-6986 or email [email protected]advisors.com

About Madison Advisors

Madison Advisors specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise output technologies and print and electronic customer communications. Madison Advisors’ analysts and consulting professionals are dedicated to technology and market research that is delivered through short-term project engagements as well as articles, publications and presentations. In addition, the company’s hands-on experience developed through assisting its clients with deploying selected solutions adds a practical dimension to their approach not typically found with consulting generalists or other analyst firms.

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