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GMC Software to Speak at Madison Advisors' CCM Event

March 13, 2017

GMC Software to Sponsor and Speak at Madison Advisors’ CCM Executive Roundtable

A discussion of customer journey mapping will be featured

GMC SoftwareGMC Software, the award-winning leader in Customer Communications Management (CCM), announced today it is the Platinum Sponsor of the 7th annual CCM Executive Roundtable, an enterprise-focused event produced by CCM analyst and consulting firm Madison Advisors. The focus of the event, held March 20-22, 2017 in Orlando, FL, is on the latest CCM trends and process improvements that help enterprises unlock an enriched customer experience.

An educational session on customer journey mapping will be presented by GMC Software’s product marketing manager, Arianna Valentini, on Tuesday March 21 at 2:15 p.m.  Valentini will share customer journey mapping best practices, ways to overcome the challenges of managing omnichannel communications throughout the customer’s lifecycle and journey mapping tips attendees can implement immediately at their own organizations. Additionally, Valentini will provide a brief overview of GMC Inspire Customer Journey Mapping, which is part of the GMC Inspire platform, recognized by Gartner as a leading CCM solution.

“A customer’s experience with a company—often more so than the price of its products or services—can make or break the chance for an ongoing relationship,” said Scott Draeger, VP of Product, GMC Software. “This puts a company’s customer communications management strategy in a critical position within an organization. We are proud to be a part of this event that focuses so correctly on CCM as a customer experience game-changer.”

For more information about Madison Advisors’ CCM Executive Roundtable, click here.

About GMC Software
GMC Software helps companies communicate with their customers and employees. GMC Software empowers organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, GMC Software supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.

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