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Madison Advisors 7th CCM Executive Roundtable Focused on Driving the Customer Experience

April 12, 2017

Madison Advisors—Madison Advisors today announced that its 2017 CCM Executive Roundtable, held March 20-22 at the Marriott Harbor Beach Resort & Spa in Fort Lauderdale, was a success according to attendees, sponsors and presenters. Participants representing top enterprises in the insurance, finance and banking industries learned from and participated in highly focused interactive sessions that addressed today’s most pressing customer communications management (CCM) challenges.

In its seventh year of providing ahead-of-the-curve industry knowledge, this year’s Madison Advisors CCM Executive Roundtable explored the connection between CCM and customer experience (CX) at each step in the customer journey. Attendees shared their own industry experiences and worked together to outline best practices and processes for improving the quality of the CX.

Along with an impressive list of attendees, the CCM Executive Roundtable welcomed a roster of notable sponsor companies that included Canon, CEDAR Document Technologies, Content Critical Solutions, GMC Software, icon Communication Dynamics, Inlet, Kofax, Messagepoint, NEPS and RR Donnelley. Sponsors presented educational sessions discussing their unique insights on CCM best practices, shared case studies and revealed what companies should be doing today to better improve existing CCM processes. Attendees also heard from Madison Advisors analysts on the latest issues in CCM: customer experience, preference management and customer journey. Additionally, the group toured Canon’s Customer Experience Center facility in Boca Raton as part of the event’s agenda.

“The decision makers who attend Madison Advisors’ annual CCM Executive Roundtables represent a group increasingly committed to overall customer experience improvement,” said Kemal Carr, president of Madison Advisors. “Having identified the strengthening link between CCM and customer experience, this year's program was organized around the critical strategies needed to achieve excellence in CX throughout the customer journey. We thank our sponsors, speakers and attendees for yet another highly successful program.”

About Madison Advisors

Madison Advisors specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise output technologies and print and electronic customer communications. Madison Advisors’ analysts and consulting professionals are dedicated to technology and market research that is delivered through short-term project engagements as well as articles, publications and presentations. In addition, the company’s hands-on experience developed through assisting its clients with deploying selected solutions adds a practical dimension to their approach not typically found with consulting generalists or other analyst firms.

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