InfoTrends to Uncover the Relative Opportunity to Print Across a Broad Range of Mobile Device Users

July 2, 2014

(Weymouth, MA) July 2, 2014…Evidence suggests that many users of smartphones and tablets wish to print from those devices, yet many currently are not. InfoTrends expects that those diverse groups of users face different and multiple barriers to printing. In addition, vendors are currently unclear on which groups of users represent the largest untapped potential for print, and what those users need most to enable them to print. InfoTrends’ has launched a new study Mobile Devices and the Impact on Print to investigate print-related attitudes, needs, and desires of mobile device users.

“The purpose of this research is to uncover the relative opportunity to print across a broad range of mobile device users from teenagers to office and mobile business users to retired people,” commented John Shane, Director of InfoTrends’ Communication Supplies Consulting Service. “Our goal is to understand what each of these groups and other groups of people need in order to satisfy their desire to print from their mobile devices.”

Through a combination of extensive primary and secondary research across four countries (US, Mexico, Brazil, and China), InfoTrends will be analyzing the differences and commonalities between business and personal printing uses. This study will compare the issues each group faces including:

  • How much print is diverted print?
    - Would they print it anyway at a later time?
    - Would they not print it later?
  • What are the barriers?
    - Access to a printer?
    - Knowledge?
    - Application / technical?
  • Acceptable payment methods

InfoTrends will develop a market modeling tool to measure the impact of different events or activities that would increase or decrease print potential. The market model will answer the following:

  • What enablers will increase print the most for the various types of mobile device users?
  • Desire to print by various types of users
  • Access to a printing device
  • Knowledge of how to print
  • Willingness/Ease of payment
  • Amount of time at a location when print is desired
  • Is this new printing or diverted print?
  • What levers/barriers, if lifted or changed, will most impact the printing potential?
  • High/Low analysis of potential print
  • How much content is eligible for printing from mobile devices? Would that printing happen anyway from a computer, or is it new print?

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