NPOA Releases Final Wage & Benefits Study

August 20, 2014

Landmark National Print Owners Association (NPOA) Wage and Benefits Study Tracks 19 Industry Positions and Outside Sales Compensation Plans

2014-2015 NPOA Wage & Benefits Study’s Executive Summary Available Free to all Association Members

Melbourne, FL – The long-awaited 2014-2015 NPOA Wage & Benefits Study has been completed and is available for purchase at the association’s website. The complete study is available to NPOA members at a substantial discount. Members also can download a free Executive Summary from the Members Only section of the site.

Drawn from 275 valid survey responses, the study’s five sections include: Profile of Respondents and Wages at a Glance; Wage & Salary Data by Job Description; Wage & Salary Data Sorted by Criteria; Compensation Practices for Outside Sales Representatives; and Employee Benefits. Survey respondents averaged $1.2 million in sales with median sales of $774,000.

Overall, the survey found that salaries have been mostly stagnant between early 2012 and mid-2014 with the exception of those positions dealing with either mailing services or signs and large format. Sales per employee (SPE) hit $175,186 for firms in the top quartile but were only $94,855 in the bottom quartile. In general, firms with the highest SPE paid significantly higher wages and salaries to their employees.

As a whole, outside sales representatives averaged $484,578 in sales generated for $73,747 in compensation, or 15.2%. However, compensation percentages varied greatly depending on total annual company sales.

In the area of health insurance, 54% of those surveyed offer health insurance benefits to all employees, with the average employer picking up about 70.5% of healthcare expense. The typical employer in this industry spends 2.96% of annual sales to cover employee healthcare costs.

The NPOA 2014-2015 Wages & Benefits Study also features a variety of sorts and graphs, including sorts based upon annual sales and profitability. The study is free to all study participants and is available for sale either in hard copy or as a PDF file with a discounted member price of $117 and a non-member price of $195. For more information visit www.printowners.org.

NPOA is dedicated to delivering products and services that enhance the growth and profitability of its small commercial print members including advocacy, educational programs, publications, research, and the sharing of technical information. Since its founding in mid-December 2012, it has reached the 400-member mark with a goal of 450 by the end of 2014. The Second Annual NPOA Spring Owners Conference was held February 27 to March 2, 2014 in Fort Lauderdale, FL and attracted 150 members, vendors, and guests – an increase of 15% over 2013. The 2015 National Owners Conference will be held in Orlando, FL from Thursday April 16 through Saturday April 18 at the Buena Vista Palace Hotel overlooking Downtown Disney. More details about NPOA and its programs are available at the NPOA website, www.printowners.org

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