New Report Evaluates the European Transactional Mail and Print Market
INTERQUEST, a market and technology research and consulting firm serving the digital printing and publishing industry, released a comprehensive assessment of transactional printing in Europe.
"Although the transactional printing market in Europe is being shaped by similar dynamics we see playing out in North America, country-specific legislation and cultural preferences create interesting wrinkles,” said Gilles Biscos, president of INTERQUEST. “The overall rate of decline in Western Europe will be comparable to what we expect in North America over the next five years, but after that the decline should slow and perhaps even level off."
An HVTO Decline
The study forecasts that transactional print volume in Europe will decline by about three percent annually over the next five years.
Biscos said, "Transactional mail volume will actually decline at a somewhat faster rate than overall transactional print volume. As in North America, we expect mailers to leverage the high open rates of transactional mail and integrate more marketing and informational into the production mail stream."
About the New Study
In addition to providing market size and forecasts through 2019, the study analyzes the electronic diversion of printed documents, postal trends and issues, the state and future of relational mail, the status of multi-channel communication, the evolution of inkjet presses, on-the-fly envelope creation and imprinting opportunities, and recent developments in transactional equipment and software solutions.
The study also includes country analyses for the U.K., France, Germany, Italy, the Netherlands, Spain, as well as other regions/countries such as Scandinavia, Austria, Belgium, Finland, Switzerland, and Eastern Europe.
The study is based on in-depth interviews with 32 leading European transactional print providers (who collectively produce over 21 billion transactional impressions annually), in-depth interviews with corporate transactional users/buyers, surveys of 80 corporate and government organizations in France and Belgium, input from transactional printing and finishing equipment and software vendors, and findings from other recent INTERQUEST research.
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