When we document in our customer profile what a buyer: (a) can’t get other suppliers to do, (b) can’t get other suppliers to follow, (c) never seems to receive more than the minimum of information, and then only when requested, we’ve uncovered a “mother-load” of opportunity.

There are tremendous opportunities for printing companies to retrofit analog platforms with inkjet or even to custom-build presses. However, the process of selecting all of the components and getting them to work together to serve an intended purpose is at best complex.

In this episode, Thayer talks with Andy and Julie Plata, Co-CEOs of the OutputLinks Communications Group, American Printer’s parent company. Andy and Julie have served the industry in many capacities - as printers, service providers, analysts, and media providers. They share insights into our changing industry and what it will take for businesses t...

Check out this interview is with Kodak's Randy Vandagriff, Senior VP of Print on the new KODAK PROSPER ULTRA 520 Press. See Mr. Vandagriff's response to this question: The web-fed digital press category is the most crowded inkjet market. What makes you so confident that Kodak can win here?

Last month Texas made a statement “2020 was Hell, 2021 is Hell Froze Over.” Our hearts go out to families and employers still being affected by the lack of electricity and water. Disaster plans are critical for the continuation of a business after a crisis. We need to plan for fires, floods, tornados and now add frozen state infrastructures.

Are we listening to clients? Listening means paying attention not only to the story but how it is told. Your heightened goal should be to listen to your customer’s frustrations and take action! Selling and customer service are simple. It’s just a conversation!

“How am I supposed to pass on the price increases we’re receiving to our customers'?” I’ve heard words to that effect several times over the last several weeks. Disruptive changes create opportunities for those with courage and integrity.

Texas’ power infrastructures imploded, and we sat for days in our dark, cold Texas home. All because energy managers ignored upgrades for changing weather patterns. are print managers prioritizing infrastructure upgrades for changing business communications? Not prioritizing needed upgrades cost Texans dearly. Let’s discuss what printers can learn...

To succeed today and beyond, print needs to integrate seamlessly with the world of digital media. Evidence shows that adding print to digital campaigns, delivers significant response increases. So, what keeps marketers from embracing print in their digital marketing campaigns? Read Jacob Aizikowitz’s discussion on a little-explored limiting factor.

Harvey Levenson, Professor Emeritus at Calpoly State University, responded to Andy and Julie’s article Thriving Beyond 2021. Harvey shares the underlying need has always been the most effective and influential means of delivering meaningful information. Harvey’s response gets into rhetoric and communication, as well as Aristotle’s definitions of Et...