Why does direct mail deliver such high rates of return? There are a variety of factors that include better data and more sophisticated modeling allowing marketers to send more tailored offers. But some of the other reasons might surprise you!

As the technology has improved and accessibility rules have changed, it’s time to take a look at how best to place signatures on your documents.

I'm sorry to report that Dick Vinocur, my long-time print industry colleague, died January 17 at the age of 85. Dick was American Printer’s longest-tenured columnist, long-time publisher of Graphic Arts Monthly, and author of “Footprint Communications” and a man of many talents…

Our industry, and particularly our major Associations have generally quit educating members on “How to Develop New Business”… it’s become so much about “social activities  for their aging members”.

This year’s US political advertising from presidential, federal, and state election campaigns across all media is projected as much as $10,000,000,000. Printers, both large and small, should be planning how to best tap into that treasure trove. The big impediments are competing with social media and developing the sophisticated campaign materials t...

MHM incorporates Memjet’s DuraFlex technology in its iQ Oval textile press. Thomas Fröhlich, MHM’s CEO “Printer uptime is critical to the success of customers. But many of our customers have limited technical knowledge, or operate in regions with limited technical resources. That’s why we chose DuraFlex.”

The University of Houston’s Digital Media Program applied for and was recently awarded ownership of the Transmedia Marketing trademark. Transmedia is becoming the de facto term for the integration of print and social media. The University’s trademark award demonstrates the leadership its Digital Media Program is playing in reinventing graphic arts...

Packaging printer Kinyosha Printing Co. started production on the newly installed UTECO Sapphire EVO Press UTECO Sapphire EVO Press powered by KODAK Stream Inkjet Technology. “It is exciting to be the first operating installation site in the world for this ground breaking capability in the packaging market.”

Young Talent won’t wait to be developed, and continually developed Talent tends to attract new Talent. What are you doing to tap and build your organization’s Teamwork, and Talent? What are you doing now to develop and attract the Talent you need now and will need?

Don’t fall into the trap of “believing” you are getting a job because you are matching a competitor. If you genuinely know your numbers – then that’s where you should stay. Let your competitor take a loss. I know, I know – this sounds hard, but you are running a business to make a profit.