We say, “customer experience” – maybe we should be saying “experience our customer.” New technologies and this new economic trend presently affect customers. Understanding how these changes have already modified your customer’s business is essential to understanding their now “new” perspectives.

Your target customers and target prospects are looking to suppliers to assist in cutting their operating costs (read that as moving activities from them to suppliers) and “right-sizing” their business model.

On May 18 at 1 pm EST, join Inkjet Insight's Elizabeth Gooding for the latest developments in production inkjet. This 30-minute LunchNLearn webinar will highlight the latest technology and product announcements from manufacturers of production inkjet equipment. Get the lowdown on new features, capabilities, and applications that can give your busin...

In light of the current crisis, where social distancing is our new reality, you must try and stay in touch with your customers if you don’t want them to forget about you. In this reality, personalized videos may help keep your business alive. Ultimately, it can help you attract new prospects while complying with the ‘stay-at-home’ orders.

Attract new clients with young, highly skilled print, digital, video, and packaging talent. This Virtual Career Mixer is an easy, convenient way to meet cross-media graduates from the University of Houston’s highly recognized Digital Media Program. Meet virtually with talented students for prospective internships and full-time positions. For detail...

Using the correct terminology for the components of fonts and typefaces can give your printing business an edge when competing for assignments from sophisticated marketers. Learning to recognize differences in the three primary typeface characteristics allows print professionals to make sound choices that support a customer’s brand identity.

Sometimes analyzing inkjet costs feels like trying to boil the ocean. There are so many features and so many variables that it can be overwhelming. Calculating Total Cost of Ownership or Total Cost of Print for a particular application is a complicated exercise. The key to making your way through this process without becoming frustrated, cross-eyed...

  By Sid Chadwick, Chadwick Consulting, Inc.https://www.linkedin.com/in/sid-chadwick-163a1a12/ “Let fear be a counselor….and not a jailer….”……Anthony Robbins INTRODUCTION: There’s growing evidence coming to my office…. that important phone and email conversations are occurring……..that may….or may not be recognized… for their potential. From a diffe...

Each year, printers from around the world tell Kodak how they’re making the environment a priority for their business. They’re looking to win the SONORA Plate Green Leaf Award, a program started in 2013 that recognizes printers for going above and beyond for the environment. In 2019, there were 52 winners, a record number! Find out who now>>>

Attend this webinar that will demo a cross-media campaign for promoting the re-opening of a store that has been temporarily closed – a scenario many businesses can relate to in today’s environment. XMPie will show how to set up campaign elements that can be easily reused and walk you through config files and other details of working with XMPL techn...