Do your marketing materials WOW customers with your uniqueness and experience?  Or are they saturated with text and photos of your equipment? Remember, buyers are not buying your equipment; they are buying your expertise.  Being content with your marketing content will invite problems to your organization.

Mitchell Press, a heavy heat-set web press user, recognized the digital printing trend and installed a KODAK NEXPRESS 5 years ago. It was recently upgraded, over a weekend, to a KODAK NEXFINITY Digital Press with a 5th unit for embellishments like Gold, Metallic, RGB, Dimensional Clear, and Opaque White…

This past week I listened to a consulting team from Heidelberg deliver a webinar, titled, "Industry 4.0 – Profit Matters". Content was solid, relevant, and well-presented. As the Program rolled forward, I found myself asking two questions. Will anyone follow up on this webinar’s content, and put its profound principles

Of interest to printers hiring New Gen talent: Gregory Grady, a recent University of Houston graduate, shares his marketing job experiences, the value of his digital media education, and his advice to students. "Technical skills only matter if they deliver business-building solutions to your employer and its clients."

'Backroom whisper on the street' is that regional association presidents have a central mission, a central focus: “Make it to retirement, for maximum retirement benefits so be sure to preserve your cash.” That no more commercial printing companies are being created is a false narrative, fake news.

When we provide customers with Good, Better & Best options, we are good stewards for our customers, employer, and the entire industry. Correct, valuable, and informative details assist customers in making the "best" decisions for their project(s). Do not oversell a customer with Best when Good is all they need.

With great sorrow, we share the passing of our friend and former colleague, Katherine O’Brien. Katherine served for 18 years as American Printer’s editor-in-chief, North America’s oldest publication, founded in 1883. Her reputation as the print industry’s “investigative reporter” resulted from insightful questions and to-the-point follow-up queries...

Our great industry is very possibly shrinking faster after the Pandemic than during it. Customers have learned that fewer employees can get the job done, and fewer suppliers are better than too many mediocre suppliers.

Do you know the difference between an Estimate and a Quote? Estimates and Quotes have very different uses. Understanding the advantages and disadvantages is key to avoiding problems that can cost you time, money, and even customer retention.

Modern Litho, ranked in the top 1% of North American printers, switched to the KODAK PRINERGY On Demand for a cloud-based, scalable, fully connected system that drives automation. The innovative implementation combines ERP, MIS functionality with collaboration tools, web-to-print, CRM, and Microsoft Office.