Jacob Aizikowitz’s hypothesizes is that CMOs declining use of print stems from the perception that print is out of synch with their digital marketing technology. Print is seen as an offline media not easily blended into digital’s seamless processes. CMOs find online, digital channels to be simpler.

Do we agree that production print is a software dependent business? Yes, the press is critical. But it can’t produce personalized, high-quality, error-free output without prepress, workflow, CCM, and mailing software. To drive maximin production, software needs to be up to date. But lack of time and qualified staff often makes that difficult. The a...

C-Level Advisors provides “as-need’ access to well-known, experienced executives for assistance with strategic initiatives. The executive Advisors are senior executives who founded or managed the companies most commercial printers relay on. This differentiated Advisory service helps commercial printers accelerate their march increased profits.

The OutputLinks Group’s C-Level Assistance provides access to respected, well-known professionals who have founded, managed, expanded, bought, and sold leading print and CCM companies. Because, who better to assist with management, technology, M&A, and business pivoting than those who successfully owned, managed, enhanced, and sold many of the prin...

Would optimizing, upgrading, or replacing your legacy print, workflow, or CCM software improve efficiency and profitability? Could access to top-level print technologists make upgrades happen sooner? See how our Software Assistance. can help accelerate software upgrades.

Jay Williamson, a 4th generation printer, shares his family’s 151-year print history. His Great Grandfather started in print in 1869 and then formed an Indianapolis printing company in 1900. His business survived a World War, a pandemic, and the Great Depression. All without the internet, zoom, or stimulus money. Read more…

In today’s unprecedented business climate, Professor Tom Nicholls is right when he advises managers that “We cannot function without trusting in the expertise of others.” However, executives often resist calling for consultative assistance due to a perception that nobody else knows more about their business than they do. However…

Postmaster General and White House responded to growing alarm related to harming vote by mail. The Postmaster suspended previously announced USPS changes until after the election, “to avoid even the appearance of any impact on election mail.” At a critical time, print losses if companies lack confidence in mail’s timely delivery. 

Your clients (and employees) will be asking, “What have you done to protect me from a COVID infection?” The new CX experience will focus on items like contactless delivery, printed material sanitization, and personal interactions. Companies who have enacted meaningful Post-COVID safeguards will gain new revenue and those who don’t …

We're living through an era where one shared event has overturned the way of life of everyone on the globe. We’re not just talking about you and your company. We’re talking about all of your stakeholders as well. How do you manage the ongoing relationships with one of your most important stakeholders, your customers? It involves tightly integrated...