A new Science Daily study found that participants were more likely to donate, by a factor of about one-sixth, when the message matched the typeface. Researchers determined that warm messages in handwritten fonts and competence-based messages in business-style fonts maximized results. Proof again, of the relationship between fonts and emotions that...

If the PDFs you being printing are large, they might be what is slowing down the processing. Dr. Fontz explains what can impact your PDF's size, thus making the files bigger than they need to be.

A reader asks for help updating a logo font: Our company logo is contained in a custom font. We want to update the logo to color. Should we replace the custom font with an image? Or is the custom font still the best option.

Kelis Woods completed all the required color management professional “master” courses to be certified as a CMP Master. Kristen McKiernan’s AccuZIP, Inc. provided funding to allow Digital Media students access to Idealliance courses and certification. Kelis is the first of many future University of Houston students to be professionally certified.

Use modern fonts in your direct mail campaigns to have a fresh look and feel. Don’t miss the opportunity to make a distinctive first impression because of a lack of font knowledge. Successful printers deliver a full range of services, including graphic design that takes the latest styles and trends into account.

Extreme penalties for failure to comply with ADA rules and guidelines are a reality. ADA compliance requires organizations to accommodate the disabled when conducting business. Accommodation means both access to a company’s facility and interaction with its documents and websites. The post COVID environment requires even closer attention to ADA com...

Does the text on your document need some social distancing? A little more whitespace? Whitespace, or negative space, is essential to the readability of documents and affects the accuracy of software that adds tagging for accessibility by screen readers. A little insight in to the importance of whitespace for readability and accessibility.

With the explosion in the number fonts in use today, understanding fonts and where they come from is vital to executing a full-service business model that attracts and keeps profitable customers. Set your printshop apart by offering knowledgeable graphic font design services to your customers. Learn how to put fonts to work to increase your busines...

Publishers and marketers depend on their font knowledge every day. Knowing the top fonts and when and where to use them can give your printing company a competitive edge. Being able to provide your input on typeface selection early in the sales cycle can land you quality customers.

Using the correct terminology for the components of fonts and typefaces can give your printing business an edge when competing for assignments from sophisticated marketers. Learning to recognize differences in the three primary typeface characteristics allows print professionals to make sound choices that support a customer’s brand identity.