Direct mailers often miss distinctive first impression opportunities by using forgettable fonts. With font assistance, your company can be positioned to be involved earlier in client project development cycles. Providing clients access to professional font services can result in new, high-profit application sales.

Font knowledge helps printers increase client value. Printers can differentiate themselves with font options to enhance printed documents. With the explosion of fonts in use today, understanding fonts is vital to executing a full-service business model that attracts and keeps profitable customers. This is the first of the Font Article Series.

That’s a good question, Bob, due to Adobe’s recent end of support announcement for Type 1 fonts. Adobe users of products, like Illustrator, InDesign, and FrameMaker, should be reviewing if, when, and how to replace their PostScript Type 1 fonts. Dr. Font provides his diagnosis and prescription.

Last month Texas made a statement “2020 was Hell, 2021 is Hell Froze Over.” Our hearts go out to families and employers still being affected by the lack of electricity and water. Disaster plans are critical for the continuation of a business after a crisis. We need to plan for fires, floods, tornados and now add frozen state infrastructures.

An important component in a full-service offering is professional-quality font-related services and consultation. You can often determine a low-budget movie from a high-value one by the font and typography in the opening credits. In a like manner, recipients of your clients’ direct mail or corporate communications are judged by their typography.

Many of us will be glad to see the end of 2020, with its pandemic and economic hardships. But are you ready for 2021? Do you know which forms or overlays you will have to change for the new year? Will this year’s changes require other files besides your forms and overlays? Click for a guide on the items to consider when updating assets such as over...

Do you know how to design documents for 17% of the population that have reading difficulties? There are many design decisions that go in to making documents more readable for the visually impaired and also to make them more readable for people with dyslexia. Dr. Fontz offers some design

A new Science Daily study found that participants were more likely to donate, by a factor of about one-sixth, when the message matched the typeface. Researchers determined that warm messages in handwritten fonts and competence-based messages in business-style fonts maximized results. Proof again, of the relationship between fonts and emotions that...

If the PDFs you being printing are large, they might be what is slowing down the processing. Dr. Fontz explains what can impact your PDF's size, thus making the files bigger than they need to be.

A reader asks for help updating a logo font: Our company logo is contained in a custom font. We want to update the logo to color. Should we replace the custom font with an image? Or is the custom font still the best option.