ROI on the newest digital presses often requires converting ultra-high-quality offset applications to digital. Enhancing those applications with data-driven, variable text and images can multiply the ROI. However, those game-changing enhancements require VDP software capable of supporting object-based variability. Jacob's article discusses enhancem...

Readers of my paper, Modernizing VDP,  often ask me to elaborate on using desktop publishing as the foundation for modern variable data personalization. I trust this discussion of my early work at Scitex and recognition of PostScript’s value to DTP answers those questions. The objective was an unconstrained, fully variable system to eclipse transac...