When we provide customers with Good, Better & Best options, we are good stewards for our customers, employer, and the entire industry. Correct, valuable, and informative details assist customers in making the "best" decisions for their project(s). Do not oversell a customer with Best when Good is all they need.

With great sorrow, we share the passing of our friend and former colleague, Katherine O’Brien. Katherine served for 18 years as American Printer’s editor-in-chief, North America’s oldest publication, founded in 1883. Her reputation as the print industry’s “investigative reporter” resulted from insightful questions and to-the-point follow-up queries...

Our great industry is very possibly shrinking faster after the Pandemic than during it. Customers have learned that fewer employees can get the job done, and fewer suppliers are better than too many mediocre suppliers.

Do you know the difference between an Estimate and a Quote? Estimates and Quotes have very different uses. Understanding the advantages and disadvantages is key to avoiding problems that can cost you time, money, and even customer retention.

Modern Litho, ranked in the top 1% of North American printers, switched to the KODAK PRINERGY On Demand for a cloud-based, scalable, fully connected system that drives automation. The innovative implementation combines ERP, MIS functionality with collaboration tools, web-to-print, CRM, and Microsoft Office.

Many companies have an imaginary Do Not Enter Sign on the door to their Wide-Format production areas. Why is that? How can we learn from one another if the door is closed? Owners and Managers: Being triumphant is when the entire organization works as a TEAM and not as separate departments.

“Commercial printing company owners, as a general rule, seem to know the cost of almost everything in production, but  not necessarily the values of what it takes to develop new business.“ What does your Sales Literature say about your most impressive, latest capabilities and Customers’ Benefits?

Kodak has been actively driving technology to enable commercial and packaging printers to produce in a greener way and leave a smaller carbon footprint. The fact that sustainability issues and efficient resource usage are given even greater emphasis when developing new technologies is unquestionably good news. 

Buyers want PSPs who can produce all of their printing needs (offset, digital and wide-format)! The intertwining of in-house printing processes from one department to another is a convergence that enables us to provide customers everything they need under one roof for marketing campaigns with components that are tied together!

Different commercial printing operations have different equipment and different personnel. No two suppliers generate the same “value-added” or “profit numbers” -- serving the same customer markets. It is partly from this analysis that a company can begin to purposefully select its market differentiation.