Quit making excuses for not inviting customers to tour your facility. It’s time to open the door and show them what you can do for them. Phone calls, emails, and texts aren’t working. Customer-facing is still the best method of building long-lasting relationships. We need more customer-facing time.
Read moreFeatured Articles Debbie Nicholson
Our industry challenges, hurdles, and goals are more similar than we might think. If we choose to face them alone, that’s our decision. But it doesn’t have to be that way. Together, we can conquer any obstacle and achieve our shared goals. Win With Print
Read moreIf you change your perspective, you can transform your outcomes. The challenge is to focus on what’s essential for your company to grow and prosper, not just today but in the future. Are you ready to get started? Debbie has created quite the list.
Read moreThink print is dead? Think again! Debbie dives into why these naysayers are wrong, reveals why printing is thriving, and how a blend of analog and digital keeps it essential. Read Debbie’s strategies to boost sales and keep customers happy.
Read moreDebbie offers crucial insights for print executives on managing profit margins amid increasing customer demands for discounts. Her article provides practical advice on setting discount policies and understanding actual costs. Profit fuels your business!
Read moreOur customers don't just need us to print; they need us to be their trusted partners. They need our insights, passion, and knowledge—we are an integral part of their business. Anyone can print on paper; it is time to push the boundaries.
Read moreAre you experiencing something that is not right, but you cannot pinpoint it? Try to change your perspective to tackle the issue, you could turn the problem into a rewarding opportunity! When you take the initiative to shift your perspective, you'll see your business in a new light.
Read moreDebbie discusses how customers often underestimate your work's complexity and reminds you not to downplay your expertise. It looks easy because you're not just good; you're GREAT at what you do. Debbie suggests that it is sometimes a healthy business decision to propose that customers explore other options.
Read moreIn this article, Debbie highlights the challenges faced by the printing industry in hiring sales representatives. Debbie suggests various reasons why finding suitable candidates is difficult and offers solutions to overcome these issues. This article will be valuable if you are looking for a good salesperson.
Read moreWalk in your potential customer’s shoes and try to engage with your Customer Service and Sales staff as an outsider. How easy was it? Call to action - Answer the phone. There is a need for improved customer service in the print industry. The time is now.
Read more