Debbie has just dropped her last column for 2024 – a must-read! She highlights what it’s truly like in the printing business, yet she still loves it! And she hints at what she’s working on to make her columns even more valuable in 2025.

The printing pool of qualified candidates for employment in our industry has significantly diminished. Many industry experts argue that this situation is largely our responsibility; we have not done enough to prepare for the future by effectively engaging and training younger generations in the world of PRINT. It’s time to shake things up!

If you want your sales force to continually close deals, they need you to motivate and empower them, not micromanage them. To be clear -- individuals drawn to sales hate and they disdain being micromanaged. Learn more.

Did you know UV printing was invented in the early 1970s? At first, it was only used for printing barcodes and packaging labels, as the equipment was less extensive than it is today. But then along came UV light-curing gel nail polish, and the UV printing industry changed. Learn about UV printing benefits and applications that are making printers m...

Quit making excuses for not inviting customers to tour your facility. It’s time to open the door and show them what you can do for them. Phone calls, emails, and texts aren’t working. Customer-facing is still the best method of building long-lasting relationships. We need more customer-facing time.

Our industry challenges, hurdles, and goals are more similar than we might think. If we choose to face them alone, that’s our decision. But it doesn’t have to be that way. Together, we can conquer any obstacle and achieve our shared goals. Win With Print

If you change your perspective, you can transform your outcomes. The challenge is to focus on what’s essential for your company to grow and prosper, not just today but in the future. Are you ready to get started? Debbie has created quite the list.

Think print is dead? Think again! Debbie dives into why these naysayers are wrong, reveals why printing is thriving, and how a blend of analog and digital keeps it essential. Read Debbie’s strategies to boost sales and keep customers happy.

Debbie offers crucial insights for print executives on managing profit margins amid increasing customer demands for discounts. Her article provides practical advice on setting discount policies and understanding actual costs. Profit fuels your business!

Our customers don't just need us to print; they need us to be their trusted partners. They need our insights, passion, and knowledge—we are an integral part of their business. Anyone can print on paper; it is time to push the boundaries.