It is time to start working on your verticals. Explore wide-format print opportunities in your daily travels—automotive, banking, education, engineering, insurance, non-profit, legal, and more. Check out Debbie's extensive list of healthcare print applications. Can they work within your verticals?

Really?  PSPs need to be more aware of the precedence we set when asking employees to cover up or lie about customer’s projects. The mirror should tell us what needs fixing immediately…taking a deep look at your Processes and Procedures could alert us to the truth!

Take them to the top! Women are more ambitious than ever…wanting to secure a management and leadership position within printing. Note to reader: Women are like a tea bag -- you can’t tell how strong she is until you put them in hot water! Sound familiar? 

Who are these people? Printing is not dead; it is very much alive and still considered essential for thriving and growing businesses to market their products and solutions that we need every day as consumers! 

PSPs better care!  I see customer service continually being pushed to the back of the line.  The passive and transactional customer service business approach is not working!

Think again, customers don’t care about your equipment. PSPs must focus on having a collaborative vendor partnership and provide memorable, competent, and knowledgeable service.  Read more…

Let's address a pattern I observe in many printing companies: Sales Reps selling one-way – meaning -- if they sell offset, they don’t sell wide-format, nor do they want any part of it. I don’t find this acceptable, do you? 

I emphatically disagree – Not Mentoring is a waste of your time! If you need proof that time is not wasted on mentoring, then watch a recorded video of a successful young lady in the signage industry that was mentored.

Look if the shoe fits, then wear it. However, if you believe you are in the right and have something you need to get off your chest with your customers, then you owe it to yourself and your customer, to be honest. Please set up a face-to-face meeting with them; be open, transparent -- most importantly, introduce them to a solution.

Quit making excuses for not inviting customers to tour your facility. It’s time to open the door and show your customers what you can do for them. Phone calls, emails, and texts aren’t working. We need some face-to-face time…read more.