Going Wide with Wide-Format printing has turned out to be a business-saver during the COVID-19 pandemic. While other segments of printing may be a bit soft, Wide-Format Printing is hotter than ever. The companies who added Wide-Format printing to their manufacturing are grateful they did – it is profitable and consistent business.

Wide-Format Printing companies are innovating processes and procedures and inventing vital products to meet the growing needs of customers and end-users. As we have become innovators, inventors, and better communicators, the demand for critical collaboration has never been more prevalent in our industry than it is today!

We say, “customer experience” – maybe we should be saying “experience our customer.” New technologies and this new economic trend presently affect customers. Understanding how these changes have already modified your customer’s business is essential to understanding their now “new” perspectives.

Covid-19 has our industry producing face shields, counter barriers, and other unique products When we start to re-open retail shopping, restaurants, banks, salons, manufacturers, vet clinics, and more, there will be a considerable need for signage regarding social distancing and other pre-determined information. Contact your clients to help them de...

Now is the time to use your passion to make changes within your organizations, so when we can get back to our regular business, there is a definitive plan for moving forward.

Let’s talk about how to add client value and add a much-needed healthy profit to your bottom-line! Gain some insight into outsourcing your Wide-Format projects (in part and whole) as well as securing parameters to make it a positive outcome for all parties. Where’s your Sign? Let Debbie help you find it.

Too often, we don’t undertake Wide-Format projects that are not in our wheelhouse. Possibly, we are afraid of outsourcing it to another printer because we don’t “trust” the security of our client list or worry about the quality of the end-product. Think of it as a partnership; it can be very profitable.

If your Company is new to Wide-Format Printing – it could be terrifying to your sales staff if they are only well versed in offset and small format digital printing. Their Intimidation – is real! Now, what are you going to do about it?

Don’t fall into the trap of “believing” you are getting a job because you are matching a competitor. If you genuinely know your numbers – then that’s where you should stay. Let your competitor take a loss. I know, I know – this sounds hard, but you are running a business to make a profit.

If you are not increasing your Wide-Format capabilities – you are missing out! Our end customers want to know what is new; they depend on us to help them with their projects. Be excited about what you will achieve next year – make the right decisions to enhance your offerings and keep your employees excited about showing up every-day!