Did you know that 85% of the polyethylene manufactured in the United States comes from Texas?  Their recent catastrophic deep-freeze will affect the purchase price and availability of resin-based products for months to come. Let’s use this event to get closer to our clients by keeping them informed and updated with pertinent information.

Are we listening to clients? Listening means paying attention not only to the story but how it is told. Your heightened goal should be to listen to your customer’s frustrations and take action! Selling and customer service are simple. It’s just a conversation!

A Printing Franchise organization admitted locations that offered Wide-Format Printing had weathered the COVID storm quite well. "If you are on the fence, not sure wide-format is a direction you want to take, sign up for the APTech's Wide-Format Master Class I am instructing. Come learn the advantages of developing an actionable plan for moving you...

How did you feel the last time you made an urgent phone call to someone? Did you hear? “Please listen carefully as some of our menu options have recently changed! If you know your party’s extension, you can enter it now – or Press 1 for Sales, Press 2 for Customer Service.” All you wanted to do was talk to a live person! Our we missing out on the...

In other words, do not sell yourself short! Why do we deliberately give ‘services’ away or charge practically nil (a.k.a. zero) for it? Have you said, “the customer is not going to pay that” or “our competitor’s pricing is much lower”. Have we become obsessed with focusing on our own internal navigation -- that we are not obsessed with the value a...

We can’t grow and achieve our goals if we are comfortable. Like you, I have had to re-think my way of doing business! Typically (in a comfortable setting), I would travel the United States educating and training printing companies in the Wide-Format arena. I had a major decision to make – stay comfortable or be uncomfortable! I chose to be uncomfo...

We are looking at how printers have replaced tradition with innovation, from Selling Promotional Products, Manufacturing Promotional Products to Embellishing all things print!

We are looking at how printers have replaced tradition with innovation, from hiring a marketing agency, adding storage and fulfillment, purchasing 3D printing equipment, manufacturing direct-to-consumer products, and including direct mail to their portfolio. 

The Wide-Format Printing business segment for many clients has been their saving grace through this horrific ordeal…a.k.a. COVID-19! Essentially, the wide-format segment is leading the pack within their diverse printing capabilities. The companies embracing new and unique W-F products are feeling more confident with current and future business op...

What is your Wide-Format Sales Training culture?  Do you onboard your new sales individuals with a pre-written, cookie-cutter program?  Is that working for you?