It is what your customer says it is! Do we even take the time to measure the value we provide our customers – is it enough?  Do we have processes in place that can measure value? If not, why not?  Read on to see how customers measure value!

So, you don’t have time to create or edit a playbook. Instead, you are busy reprinting mistakes, scrambling to get work delivered on time, not landing new clients, continually onboarding new employees because the new hires don’t work out”. Sound familiar”? Why not change that?

Did you know that the economic equilibrium is at risk? Meaning, we are not at the point where the quantity demanded, and quantity supplied are equal. The supply chain is missing crucial links necessary for Wide-Format Printers to do business. PSPs are now the ones missing the boat - literally!

What can you discover during your wide-format discovery with your customers? More importantly, how can your discovery questions open your customer’s eyes to the proper substrates, processes, finishing, and hardware options you can offer.  Don’t be just “order-takers.” 

Avoid the Invoice black hole! Streamline your internal processes now. I know many of you believe you might leave money on the table if you don’t spend days reviewing the job pocket for accuracy. But, don’t pass over a dollar to get to a nickel – it’s just not worth it in the end.

So are we in a rut – do we lean towards producing the same products the same way time and time again? Shifting our mindset to focus on un-mapped and un-surveyed services and products permits us to be confident that we are genuinely utilizing our internal box to its fullest extent! Learn how to Think Inside The Box.

Step up to the plate, promote the latest and greatest industry products. Some Manufacturers and Distributors assume that PSPs know all things about Wide-Format material capabilities. Well, they don't! It is the Manufacturers and Distributors responsibility to bring value and education to our industry!

Do your marketing materials WOW customers with your uniqueness and experience?  Or are they saturated with text and photos of your equipment? Remember, buyers are not buying your equipment; they are buying your expertise.  Being content with your marketing content will invite problems to your organization.

When we provide customers with Good, Better & Best options, we are good stewards for our customers, employer, and the entire industry. Correct, valuable, and informative details assist customers in making the "best" decisions for their project(s). Do not oversell a customer with Best when Good is all they need.

Do you know the difference between an Estimate and a Quote? Estimates and Quotes have very different uses. Understanding the advantages and disadvantages is key to avoiding problems that can cost you time, money, and even customer retention.