I need to address an unacceptable pattern I observe in many printing companies. Sales reps only sell one-way; if they sell offset, they don’t want to sell wide-format. Could it be that sales reps are intimidated by Wide-Format Printing? Read on for ideas on how to fix this issue.

While watching the Super Bowl I experienced a profound sense of “win” from both opponents. Then I started thinking about our industry and how negligent we have become regarding customer service, sales, production, and even leadership! Why is that? What has changed within us that we have lost the will to Win?

It is essential to serve our customers to improve their business efficiencies. Defining the Wide-Format printing process will solve problems with thoughtful and strategic recommendations while offering your full suite of products and services!

Have you ever visited with your employees? I’m not talking about performance - I mean, a visit that opens the door to deep and truthful job conversations. Allow your employees an opportunity to be heard sincerely – you will have an eye-opening experience. My Oh, My, the things you will learn!

Do you need to grow your production line as unique as your products? Then, watch my interview with Todd Murphy, President of Engineered Printing Solutions. You won’t believe the opportunities!

It is what your customer says it is! Do we even take the time to measure the value we provide our customers – is it enough?  Do we have processes in place that can measure value? If not, why not?  Read on to see how customers measure value!

So, you don’t have time to create or edit a playbook. Instead, you are busy reprinting mistakes, scrambling to get work delivered on time, not landing new clients, continually onboarding new employees because the new hires don’t work out”. Sound familiar”? Why not change that?

Did you know that the economic equilibrium is at risk? Meaning, we are not at the point where the quantity demanded, and quantity supplied are equal. The supply chain is missing crucial links necessary for Wide-Format Printers to do business. PSPs are now the ones missing the boat - literally!

What can you discover during your wide-format discovery with your customers? More importantly, how can your discovery questions open your customer’s eyes to the proper substrates, processes, finishing, and hardware options you can offer.  Don’t be just “order-takers.” 

Avoid the Invoice black hole! Streamline your internal processes now. I know many of you believe you might leave money on the table if you don’t spend days reviewing the job pocket for accuracy. But, don’t pass over a dollar to get to a nickel – it’s just not worth it in the end.