Debbie has just dropped her last column for 2024 – a must-read! She highlights what it’s truly like in the printing business, yet she still loves it! And she hints at what she’s working on to make her columns even more valuable in 2025.

The printing pool of qualified candidates for employment in our industry has significantly diminished. Many industry experts argue that this situation is largely our responsibility; we have not done enough to prepare for the future by effectively engaging and training younger generations in the world of PRINT. It’s time to shake things up!

If you want your sales force to continually close deals, they need you to motivate and empower them, not micromanage them. To be clear -- individuals drawn to sales hate and they disdain being micromanaged. Learn more.

Our industry challenges, hurdles, and goals are more similar than we might think. If we choose to face them alone, that’s our decision. But it doesn’t have to be that way. Together, we can conquer any obstacle and achieve our shared goals. Win With Print

Think print is dead? Think again! Debbie dives into why these naysayers are wrong, reveals why printing is thriving, and how a blend of analog and digital keeps it essential. Read Debbie’s strategies to boost sales and keep customers happy.

In this article, Debbie highlights the challenges faced by the printing industry in hiring sales representatives. Debbie suggests various reasons why finding suitable candidates is difficult and offers solutions to overcome these issues. This article will be valuable if you are looking for a good salesperson.

Debbie emphasizes the importance of inviting customers to tour printing facilities to understand the end-to-end manufacturing process. It highlights benefits like establishing bonds and educating on timelines and capabilities. Ultimately, face-to-face interactions foster long-lasting relationships and reveal possibilities beyond digital communicati...

I emphatically disagree – Not Mentoring is a waste of your time! If you need proof that time is not wasted on mentoring, then watch a recorded video of a successful young lady in the signage industry that was mentored.

Are your quarterly sales meeting expectations? Discover how one of Debbie Nicholson's clients used a three-step environmental transformation to increase sales dramatically. Use this article to determine if an environment refresh could accelerate your company's revenue.

Discover the truth about equipment investments in printing! While new, fast machines may dazzle, customers prioritize results over specs. The right technology matters more than the latest gadgets. You can learn more about redefining your print business strategy