Did you know UV printing was invented in the early 1970s? At first, it was only used for printing barcodes and packaging labels, as the equipment was less extensive than it is today. But then along came UV light-curing gel nail polish, and the UV printing industry changed. Learn about UV printing benefits and applications that are making printers m...

Our industry challenges, hurdles, and goals are more similar than we might think. If we choose to face them alone, that’s our decision. But it doesn’t have to be that way. Together, we can conquer any obstacle and achieve our shared goals. Win With Print

Think print is dead? Think again! Debbie dives into why these naysayers are wrong, reveals why printing is thriving, and how a blend of analog and digital keeps it essential. Read Debbie’s strategies to boost sales and keep customers happy.

Debbie discusses how customers often underestimate your work's complexity and reminds you not to downplay your expertise. It looks easy because you're not just good; you're GREAT at what you do. Debbie suggests that it is sometimes a healthy business decision to propose that customers explore other options.

In this article, Debbie highlights the challenges faced by the printing industry in hiring sales representatives. Debbie suggests various reasons why finding suitable candidates is difficult and offers solutions to overcome these issues. This article will be valuable if you are looking for a good salesperson.

Debbie emphasizes the importance of inviting customers to tour printing facilities to understand the end-to-end manufacturing process. It highlights benefits like establishing bonds and educating on timelines and capabilities. Ultimately, face-to-face interactions foster long-lasting relationships and reveal possibilities beyond digital communicati...

I emphatically disagree – Not Mentoring is a waste of your time! If you need proof that time is not wasted on mentoring, then watch a recorded video of a successful young lady in the signage industry that was mentored.

Are your quarterly sales meeting expectations? Discover how one of Debbie Nicholson's clients used a three-step environmental transformation to increase sales dramatically. Use this article to determine if an environment refresh could accelerate your company's revenue.

Discover the truth about equipment investments in printing! While new, fast machines may dazzle, customers prioritize results over specs. The right technology matters more than the latest gadgets. You can learn more about redefining your print business strategy

To secure a seat at the profit table, we must realize that every project detail, written or verbal, small or big, is essential to your success. If our employees don’t understand their assignments, will they ask? Are we approachable and accessible?