Soft Signage is described as using soft materials for graphic displays and more (printed on textile or fabric-based substrates). Traditionally, products are printed on plastic, vinyl, or paper.  However, there has been a rapid shift over the last years towards Soft Signage due to its transportability, durability, and price. Is it time to enter that...

Our industry has taken a hit from all sides; however, we are fighting back from my perspective. We need to pivot and be more innovative than ever. I will share my visit to UltraBoard as a speaker at their Sales Event Kick-Off Meeting, how they are fighting back and some Shout-Outs to those making a difference.

Are you aware that smart and effective design is behind the success of many wide-format printing companies? Great design and engineering can be considered intellectual property. Take a deeper look into your organization's strengths, knowledge, skills, and talents. Look for magnificent and even breathtaking new capabilities that could traject a much...

I need to address an unacceptable pattern I observe in many printing companies. Sales reps only sell one-way; if they sell offset, they don’t want to sell wide-format. Could it be that sales reps are intimidated by Wide-Format Printing? Read on for ideas on how to fix this issue.

While watching the Super Bowl I experienced a profound sense of “win” from both opponents. Then I started thinking about our industry and how negligent we have become regarding customer service, sales, production, and even leadership! Why is that? What has changed within us that we have lost the will to Win?

It is essential to serve our customers to improve their business efficiencies. Defining the Wide-Format printing process will solve problems with thoughtful and strategic recommendations while offering your full suite of products and services!

Have you ever visited with your employees? I’m not talking about performance - I mean, a visit that opens the door to deep and truthful job conversations. Allow your employees an opportunity to be heard sincerely – you will have an eye-opening experience. My Oh, My, the things you will learn!

Do you need to grow your production line as unique as your products? Then, watch my interview with Todd Murphy, President of Engineered Printing Solutions. You won’t believe the opportunities!

It is what your customer says it is! Do we even take the time to measure the value we provide our customers – is it enough?  Do we have processes in place that can measure value? If not, why not?  Read on to see how customers measure value!

So, you don’t have time to create or edit a playbook. Instead, you are busy reprinting mistakes, scrambling to get work delivered on time, not landing new clients, continually onboarding new employees because the new hires don’t work out”. Sound familiar”? Why not change that?