Are your quarterly sales meeting expectations? Discover how one of Debbie Nicholson's clients used a three-step environmental transformation to increase sales dramatically. Use this article to determine if an environment refresh could accelerate your company's revenue.
Discover the truth about equipment investments in printing! While new, fast machines may dazzle, customers prioritize results over specs. The right technology matters more than the latest gadgets. You can learn more about redefining your print business strategy
It is time to start working on your verticals. Explore wide-format print opportunities in your daily travels—automotive, banking, education, engineering, insurance, non-profit, legal, and more. Check out Debbie's extensive list of healthcare print applications. Can they work within your verticals?
Take them to the top! Women are more ambitious than ever…wanting to secure a management and leadership position within printing. Note to reader: Women are like a tea bag -- you can’t tell how strong she is until you put them in hot water! Sound familiar?
PSPs better care! I see customer service continually being pushed to the back of the line. The passive and transactional customer service business approach is not working!
Let's address a pattern I observe in many printing companies: Sales Reps selling one-way – meaning -- if they sell offset, they don’t sell wide-format, nor do they want any part of it. I don’t find this acceptable, do you?
Look if the shoe fits, then wear it. However, if you believe you are in the right and have something you need to get off your chest with your customers, then you owe it to yourself and your customer, to be honest. Please set up a face-to-face meeting with them; be open, transparent -- most importantly, introduce them to a solution.
The decline of customer service in the print industry leaves only one thing to discuss with customers…price! It’s time we put customer service back in service! Read more….
Your company depends on profit to stay in business! But have you ever been tempted to take work at a loss to keep your equipment purring? Don’t do it… read more!
Are your employees silently screaming? Why are we ignoring our most valuable asset – our employees? They are trying to tell us what they need and how they feel, and we look the other way. It is now biting us, and it should hurt!