Customer never has a budget – until they do! We have the right to remind our clients how good we are at what we do, and we should demand a partnership of transparency and truth. If we don’t, who will?

It’s almost instinctive and expected today that we want things better, faster, and cheaper. But shortcuts don’t guarantee success. Quite the reverse, in fact. When we take shortcuts, we tend to be careless and place more emphasis on efficiency than on quality! Is it worth the risk?

A little walk down memory lane. I’m still passionate, are you? Can your customers tell you are? Passion is a gift – a strong liking or desire and devotion to some activity, object, or concept. Remember, customers will choose passion over transactional every time.

Here it is the promised update regarding my ‘Wow, Are You Obtaining Other Bids Now?’ article in February. So, did we win the 20 Full-Wrap Fleet Graphic Project? Read to see ‘how’ we consider we won!

Know your numbers and estimate appropriately for a specific project -- do not allow customers to devalue your value! Customers may have a number in their heads that have no bearing or likeness to the actual project. Stand tall and do not give in to their belief that the project should be cheaper (how the heck do they know)?

Working closely and openly with suppliers allows us to understand their products and how they can affect the outcome of our projects. We don’t need order takers; we need knowledgeable suppliers who are “motivated” to inform us of the best use of materials and new materials coming to market.

What were you thinking?  Did you believe no one would know.  Employees are your greatest asset…maybe now is the time to make it right.

Is your wide-format department struggling from the inside-out? It is detrimental to the success of the department and the entire company to have the correct person ‘in-charge.’ Hire a Talented Wide-Format Production Manager and enjoy the awesome results! Aren’t you tired of the ‘woulda, coulda, shoulda?’ Read More...

Mentoring is a legacy that can’t be measured. So, we should be willing to touch as many people as possible to help build and take part in their future success. Let’s review a few mentoring qualities!

Planning 2023 should already be in place. Right? If not, ensure you understand the bigger picture and your organization’s long-term business strategy. Maybe the best way to plan is through a customer lens.