Discover the truth about equipment investments in printing! While new, fast machines may dazzle, customers prioritize results over specs. The right technology matters more than the latest gadgets. You can learn more about redefining your print business strategy

To secure a seat at the profit table, we must realize that every project detail, written or verbal, small or big, is essential to your success. If our employees don’t understand their assignments, will they ask? Are we approachable and accessible?

It is time to start working on your verticals. Explore wide-format print opportunities in your daily travels—automotive, banking, education, engineering, insurance, non-profit, legal, and more. Check out Debbie's extensive list of healthcare print applications. Can they work within your verticals?

Really?  PSPs need to be more aware of the precedence we set when asking employees to cover up or lie about customer’s projects. The mirror should tell us what needs fixing immediately…taking a deep look at your Processes and Procedures could alert us to the truth!

Take them to the top! Women are more ambitious than ever…wanting to secure a management and leadership position within printing. Note to reader: Women are like a tea bag -- you can’t tell how strong she is until you put them in hot water! Sound familiar? 

PSPs better care!  I see customer service continually being pushed to the back of the line.  The passive and transactional customer service business approach is not working!

Let's address a pattern I observe in many printing companies: Sales Reps selling one-way – meaning -- if they sell offset, they don’t sell wide-format, nor do they want any part of it. I don’t find this acceptable, do you? 

Look if the shoe fits, then wear it. However, if you believe you are in the right and have something you need to get off your chest with your customers, then you owe it to yourself and your customer, to be honest. Please set up a face-to-face meeting with them; be open, transparent -- most importantly, introduce them to a solution.

The decline of customer service in the print industry leaves only one thing to discuss with customers…price! It’s time we put customer service back in service! Read more….

Your company depends on profit to stay in business! But have you ever been tempted to take work at a loss to keep your equipment purring? Don’t do it… read more!