Passion is what should ignite customers, owners, employees, vendors, and even suppliers. Do your customers announce you as a passionate provider because you are committed to providing exceptional quality and superior service? Here’s what passion is…

Employees leaving is more rampant in our industry than anyone cares to talk about, heck, it’s even referenced as, The Great Resignation! Employees are not leaving because they have better opportunities elsewhere…read more if you want to know why.

Most of us have experienced a printing project that exasperated every corner within the four walls of our facility. You may have even tagged it with a name that summarizes your internal feelings, A story of doing what it takes to elate the customer.

Investing in new equipment and leading-edge technologies enables businesses to be more agile and responsive as customers' needs and wants change. But you must have been terrified (a.k.a., scared to death) to sign the paperwork. You did conduct your due diligence. Right?

Okay, so I took Trade Shows for granted. Well, not anymore! Thanks to industry associations like the International Sign Association, we are back to business bigger and better than ever! I am not sure who needed the Sign Expo 2022 more, the exhibitors or the attendees. See more…

Now that you have the work coming in, you may have a hard time purchasing the goods to complete a project. Today is the time to put together an actionable plan to stave off the current and future negative side-effects of the supply chain challenges and loss of staff issues.

Soft Signage is described as using soft materials for graphic displays and more (printed on textile or fabric-based substrates). Traditionally, products are printed on plastic, vinyl, or paper.  However, there has been a rapid shift over the last years towards Soft Signage due to its transportability, durability, and price. Is it time to enter that...

Our industry has taken a hit from all sides; however, we are fighting back from my perspective. We need to pivot and be more innovative than ever. I will share my visit to UltraBoard as a speaker at their Sales Event Kick-Off Meeting, how they are fighting back and some Shout-Outs to those making a difference.

Are you aware that smart and effective design is behind the success of many wide-format printing companies? Great design and engineering can be considered intellectual property. Take a deeper look into your organization's strengths, knowledge, skills, and talents. Look for magnificent and even breathtaking new capabilities that could traject a much...

I need to address an unacceptable pattern I observe in many printing companies. Sales reps only sell one-way; if they sell offset, they don’t want to sell wide-format. Could it be that sales reps are intimidated by Wide-Format Printing? Read on for ideas on how to fix this issue.