So are we in a rut – do we lean towards producing the same products the same way time and time again? Shifting our mindset to focus on un-mapped and un-surveyed services and products permits us to be confident that we are genuinely utilizing our internal box to its fullest extent! Learn how to Think Inside The Box.

Step up to the plate, promote the latest and greatest industry products. Some Manufacturers and Distributors assume that PSPs know all things about Wide-Format material capabilities. Well, they don't! It is the Manufacturers and Distributors responsibility to bring value and education to our industry!

Do your marketing materials WOW customers with your uniqueness and experience?  Or are they saturated with text and photos of your equipment? Remember, buyers are not buying your equipment; they are buying your expertise.  Being content with your marketing content will invite problems to your organization.

When we provide customers with Good, Better & Best options, we are good stewards for our customers, employer, and the entire industry. Correct, valuable, and informative details assist customers in making the "best" decisions for their project(s). Do not oversell a customer with Best when Good is all they need.

Do you know the difference between an Estimate and a Quote? Estimates and Quotes have very different uses. Understanding the advantages and disadvantages is key to avoiding problems that can cost you time, money, and even customer retention.

Many companies have an imaginary Do Not Enter Sign on the door to their Wide-Format production areas. Why is that? How can we learn from one another if the door is closed? Owners and Managers: Being triumphant is when the entire organization works as a TEAM and not as separate departments.

Buyers want PSPs who can produce all of their printing needs (offset, digital and wide-format)! The intertwining of in-house printing processes from one department to another is a convergence that enables us to provide customers everything they need under one roof for marketing campaigns with components that are tied together!

Routinely, printing companies provide branded storefronts for business clients only; why not create one for your company and sell direct-to-consumer! You have the equipment, the processes, and the knowledge. Throw your net Wide!

I realized and respect that industry Trade Shows are an essential lifeline for Wide-Format Printing, actually printing as a whole. Trade Shows are a master class for prospective buyers, sales staff, operations, and PSPs. For our business to flourish, we need to see, inspect and question what is new. It’s priceless!

I'm asking if customers know what you can do for them? Well – do they? Quit assuming customers know what you can do for them. They see us in pieces and parts, not as a whole. Read this true story; it should light a fire under you to promote your Wide-Format Business! Your customers are waiting!