If your tradeshow and related sales demonstrations are due for an upgrade, this "Reimagine Your Tradeshow Presentations" series should be of excellent value. Although the series is designed to stimulate ideas for enhancing tradeshow presentations, it might also provide ideas for your team's sales presentations.

Your company depends on profit to stay in business! But have you ever been tempted to take work at a loss to keep your equipment purring? Don’t do it… read more!

Are your employees silently screaming? Why are we ignoring our most valuable asset – our employees? They are trying to tell us what they need and how they feel, and we look the other way. It is now biting us, and it should hurt!

Increasing sales is a top priority whether your firm is a printer, marketeer, or supplier. So maybe it’s time to consider upgrading your sales team’s in-person and tradeshow presentations. We trust this discussion of phygital technologies and their application by our ExhiVISION team stimulates ideas for enhancing your company’s presentations.

Customer never has a budget – until they do! We have the right to remind our clients how good we are at what we do, and we should demand a partnership of transparency and truth. If we don’t, who will?

On May 28th, Panaprint celebrated 50 years in business as a successful Commercial Printer specializing in the production of a wide range of publications, general commercial work, and Wide-Format. Here are my observations on their Value System.

It’s almost instinctive and expected today that we want things better, faster, and cheaper. But shortcuts don’t guarantee success. Quite the reverse, in fact. When we take shortcuts, we tend to be careless and place more emphasis on efficiency than on quality! Is it worth the risk?

Production and sales staffs knew for possibly the 1st time in their careers they had a leader who would not wait for the phone to ring. This leader recognized the value of relentless, relevant education for the whole team. Are you that leader?

After talking with a group of owners, it's my observation that too many commercial print companies operate much like those companies, mediocrity at its best. Read what you can do to change it.

A little walk down memory lane. I’m still passionate, are you? Can your customers tell you are? Passion is a gift – a strong liking or desire and devotion to some activity, object, or concept. Remember, customers will choose passion over transactional every time.