A low-budget movie is often obvious when the opening credits font and typography choices are poor. In like manner, recipients of your client’s important corporate communication or direct mail campaign judge its value based on that important first impression - typography. An expensive direct mail campaign can be a total failure based on a negative f...

Waiting for techs to arrive for problem resolutions is a productivity killer while remote response service is a productivity enhancer. But, remote service infrastructure requires investments in the best systems, processes, and personnel. Kodak’s investments support their remote technical teams who resolve 1 out of 2 problems. Read how Remote Respo...

To be accessible, a document must be perceivable, which means that a screen reader must be able to read or describe everything on the page out loud or via a braille device. Custom fonts such as “all-in-one” fonts, logo fonts and signature fonts may cause havoc with the screen reader’s interpretation. One fix is adding alternate text descriptions, r...

About 1/3 of the companies we call have Voicemail Systems that don’t work well, or correctly. And as too many organizations are working with a “thin” Customer Service staff, too many calls are not being returned, or properly received so they can be returned.

Digital print is all about switching perspective from a cost game to a value game. “The supply chain efficiencies associated with digital printing is something everyone knows. What I think really gets these early adopters excited isn’t the savings they can make, but how much additional revenue they can generate by adding value,” said Donald Allred,...

Throughout history, new ideas whose time had come, were often “threats to the status quo”. Yet, there are those in our midst, who repeatedly step-out of the shadows, offering suggestions and practical ideas…that serve the common good and our collective future.

AI has come to the printing industry with its known knowns, its known unknowns, and its unknown unknowns – and over time, we are going to have to parse them all. We hope it will spare us the minor embarrassments and major malfunctions of human error as it takes print manufacturing to new realms of efficiency where human intelligence alone won’t suf...

Industry reps are making a concentrated effort to expand the graphic communication library at Chowan University. Longtime industry consultant, Raymond J. Prince, is one of the leaders of the effort to gain materials for the school. Prince stated, “I am proud to support this effort and encourage my friends and associates to assist with the request f...

Welcome Fall, but that means Year-end is on its way and with it updates to production overlays. When changes are made to the overlay sometimes, other files need to be updated too. So how do you know which ones? Let’s be proactive and find out now.

Transmedia fonts allow companies, like IKEA, to maintain cross-media brand uniformity. “We are renewing the IKEA visual identity to make Ikea even more recognizable. Today, people experience IKEA in many different places, both physical and digital.”  With 200+ million catalogs, IKEA leverages print and font technology as a major component of their...