Step up to the plate, promote the latest and greatest industry products. Some Manufacturers and Distributors assume that PSPs know all things about Wide-Format material capabilities. Well, they don't! It is the Manufacturers and Distributors responsibility to bring value and education to our industry!

Opportunities to include experienced, talented production managers with target customers' and prospects' communications are almost unlimited. This is not a tough business to grow if we'll get out of our "false comfort zones" and work with a mission to develop our team.

Many in the print industry are finding it difficult to find and hire pressmen, print operators, finishing operators, and even salespeople. Could part of the problem be because it is increasingly difficult to hire the “right” people? You know, trained people who are like your past and current staff. Let’s discuss alternatives.

Elixir Tango was recently added to the Gartner CCM Market Guide as a product rep of the CCM market and prevalent in client inquiries. Elixir Tango, developed for the cloud and sold specifically for CCM, provides platform-wide and functional, role-based access with just a browser and connected device.

Do your marketing materials WOW customers with your uniqueness and experience?  Or are they saturated with text and photos of your equipment? Remember, buyers are not buying your equipment; they are buying your expertise.  Being content with your marketing content will invite problems to your organization.

Mitchell Press, a heavy heat-set web press user, recognized the digital printing trend and installed a KODAK NEXPRESS 5 years ago. It was recently upgraded, over a weekend, to a KODAK NEXFINITY Digital Press with a 5th unit for embellishments like Gold, Metallic, RGB, Dimensional Clear, and Opaque White…

This past week I listened to a consulting team from Heidelberg deliver a webinar, titled, "Industry 4.0 – Profit Matters". Content was solid, relevant, and well-presented. As the Program rolled forward, I found myself asking two questions. Will anyone follow up on this webinar’s content, and put its profound principles

Of interest to printers hiring New Gen talent: Gregory Grady, a recent University of Houston graduate, shares his marketing job experiences, the value of his digital media education, and his advice to students. "Technical skills only matter if they deliver business-building solutions to your employer and its clients."

'Backroom whisper on the street' is that regional association presidents have a central mission, a central focus: “Make it to retirement, for maximum retirement benefits so be sure to preserve your cash.” That no more commercial printing companies are being created is a false narrative, fake news.

When we provide customers with Good, Better & Best options, we are good stewards for our customers, employer, and the entire industry. Correct, valuable, and informative details assist customers in making the "best" decisions for their project(s). Do not oversell a customer with Best when Good is all they need.