A little walk down memory lane. I’m still passionate, are you? Can your customers tell you are? Passion is a gift – a strong liking or desire and devotion to some activity, object, or concept. Remember, customers will choose passion over transactional every time.

When was the last time you wrote a "Thank You Note" to a customer or a supplier? I had my client's team do this for two weeks. Upon my return, I could practically taste their excitement to share their stories and emotions about what happened.

Here it is the promised update regarding my ‘Wow, Are You Obtaining Other Bids Now?’ article in February. So, did we win the 20 Full-Wrap Fleet Graphic Project? Read to see ‘how’ we consider we won!

Forbes interviewed former print industry analyst Matt Swain about leveraging customer experience (CX) for a competitive edge in the current economic environment. Swain shares that the bills, statements, letters, notices, and marketing, informational, and regulatory materials are critical to how clients perceive a company’s CX and innovation. 

Know your numbers and estimate appropriately for a specific project -- do not allow customers to devalue your value! Customers may have a number in their heads that have no bearing or likeness to the actual project. Stand tall and do not give in to their belief that the project should be cheaper (how the heck do they know)?

Working closely and openly with suppliers allows us to understand their products and how they can affect the outcome of our projects. We don’t need order takers; we need knowledgeable suppliers who are “motivated” to inform us of the best use of materials and new materials coming to market.

Is there excitement and innovation in your organization, that’s being lead by department leaders or is everyone waiting and looking to you for answers and direction? Here's your solution.

You may cover up and delay attending to that "growing list of sins" only so long…trying to get those extra revenue dollars to cover up that slowly growing list of neglected sins. 

What were you thinking?  Did you believe no one would know.  Employees are your greatest asset…maybe now is the time to make it right.

Over the past several decades, traditional and technical schools closed down their "print shops" - representing a declining source of skilled employees for our industry. The new information resource is a "Game Changer" for our industry.