Using the correct terminology for the components of fonts and typefaces can give your printing business an edge when competing for assignments from sophisticated marketers. Learning to recognize differences in the three primary typeface characteristics allows print professionals to make sound choices that support a customer’s brand identity.

Sometimes analyzing inkjet costs feels like trying to boil the ocean. There are so many features and so many variables that it can be overwhelming. Calculating Total Cost of Ownership or Total Cost of Print for a particular application is a complicated exercise. The key to making your way through this process without becoming frustrated, cross-eyed...

  By Sid Chadwick, Chadwick Consulting, Inc.https://www.linkedin.com/in/sid-chadwick-163a1a12/ “Let fear be a counselor….and not a jailer….”……Anthony Robbins INTRODUCTION: There’s growing evidence coming to my office…. that important phone and email conversations are occurring……..that may….or may not be recognized… for their potential. From a diffe...

Each year, printers from around the world tell Kodak how they’re making the environment a priority for their business. They’re looking to win the SONORA Plate Green Leaf Award, a program started in 2013 that recognizes printers for going above and beyond for the environment. In 2019, there were 52 winners, a record number! Find out who now>>>

Attend this webinar that will demo a cross-media campaign for promoting the re-opening of a store that has been temporarily closed – a scenario many businesses can relate to in today’s environment. XMPie will show how to set up campaign elements that can be easily reused and walk you through config files and other details of working with XMPL techn...

Since Memjet introduced DuraFlex technology, OEMs around the globe have used this digital printing technology to develop a new breed of affordable printing solutions that deliver high-quality output at high speeds. Colordyne’s 2800 Series AP – Retrofit Powered by Memjet is the latest example of this type of solution. Benefits include faster turnaro...

Through strategic team and technology investments, Letter Concepts has grown into highly a successful marketing and print production company serving a highly specialized market. Recent successes include providing support services for a $500 million fundraising campaign for a U.S. based Catholic Diocese. Their recent Konica Minolta AccurioJet KM-1 U...

During a Biweekly Business Development Director’s Peer Group call, six out of ten members had revenues that are up or holding steady but climbing. These companies have not furloughed any positions as of April 20th. Three of the ten companies had revenues that are dramatically up. 

Covid-19 has our industry producing face shields, counter barriers, and other unique products When we start to re-open retail shopping, restaurants, banks, salons, manufacturers, vet clinics, and more, there will be a considerable need for signage regarding social distancing and other pre-determined information. Contact your clients to help them de...

Businesses that create exceptional customer experience (CX) can gain an advantage over their competitors. They recognize that communications are critical to establishing and maintaining customer relationships and that personalizing the delivery of customer communications…